Today, I’m joined by luxury knitwear designer Genevieve Sweeney, who’s been part of both our Retail By Design mastermind and the Stock Doctors programme.

In this conversation, she shares how those programmes helped her move a long-held idea into action, which was bringing part of her production in-house after nearly a decade in business. It’s a shift that’s given her more control over stock, space to test new products, and the ability to respond to demand more quickly.

We also talk about planning around seasonal sales, building customer loyalty, and managing creative work alongside the day-to-day demands of running a business. 

[02:55] What kept Genevieve rooted in British manufacturing

[05:56] Why in-house production changed how Genevieve plans and sells

[07:39] The hardest parts of running her business over the last decade

[09:13] What happens when your customer base grows with you

[15:07] Why Genevieve joined the mastermind after Goldman Sachs

[17:16] What she learned from Retail By Design and Stock Doctors

Resources:

Genevieve Sweeney Knitwear 

Retail by Design

Stock Doctor

Mentioned in this episode:

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Stock Freebie