Join Coach K, also known as Jonathan Kvarfordt, in an engaging episode of the GTM AI Podcast featuring Dr. Desiree. They discuss Dr. Desiree's impressive journey from Macho Akia to Germany and the US, her entrepreneurial ventures, and her deep expertise in financial economics and AI. Dr. Desiree shares insights into her current work at Loyee.ai, an innovative company revolutionizing sales and marketing through AI and machine learning. Learn how Loyee.ai helps businesses refine their Ideal Customer Profiles (ICPs), enhance lead quality, and optimize go-to-market strategies for maximum efficiency and impact. Tune in for valuable lessons on the intersection of AI, data, and sales strategy.

00:00 Introduction and Guest Welcome

01:44 Guest Background and Journey

03:27 Early Startups and PhD Experience

04:46 Founding the Current Company

05:39 Product and Market Fit

07:18 Competitive Landscape and Differentiation

10:33 Data Sources and Technology

14:11 Quality and Effectiveness of Leads

15:53 Machine Learning Models vs. Practical Solutions

16:31 Simplifying Data for Clients

16:56 Challenges with Machine Learning Models

17:26 Leveraging External Data Sources

17:56 Future of Machine Learning in Business

18:16 Diving into AI and LLMs

19:42 Quality and Cost Trade-offs in AI

20:33 Strategy and Data Refreshing

24:22 Signal Identification vs. Signal Creation

28:06 Business Impact Stories

32:54 Conclusion and Contact Information