In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.

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More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.

This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.

With access to InfoSum’s extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.

This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.

Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more.

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

More information on InfoSum https://www.infosum.com/

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Anya Libova, Publisher Sales Director, EMEA, at DoubleVerify, to discuss brand suitability, measurement, networking, the inspiration behind launching AdTech Connect, and more. 

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 

More information on InfoSum https://www.infosum.com/ 

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies 

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