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If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
From Advertising Week New York 2025:
Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.
Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.
This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact:
-Building brand love that fuels buyer behavior
-Bridging upper funnel storytelling with lower funnel performance
-Turning TikToks into transactions and brand equity into real-life sales
From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.
Because if everything is shoppable, the smartest brands don’t just play, they go platinum.
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By Uncommon Thinking
5
33 ratings
From Advertising Week New York 2025:
Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.
Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.
This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact:
-Building brand love that fuels buyer behavior
-Bridging upper funnel storytelling with lower funnel performance
-Turning TikToks into transactions and brand equity into real-life sales
From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.
Because if everything is shoppable, the smartest brands don’t just play, they go platinum.
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