If your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks how to build a simple but powerful scorecard that keeps your team focused, aligned, and accountable. Learn the five components of a growth-driven scorecard and the weekly rhythm to keep your business executing, not just planning.

Key Takeaways
- Vision is exciting, but execution pays the bills—scorecards drive execution.
- The moment your team starts measuring, growth becomes predictable.

5 components of a powerful scorecard:
- Lagging Metrics – What already happened (revenue, churn, customer count).
- Leading Metrics – What’s coming up (pipeline, demos, calendar).
- Ownership – One person per metric—no shared responsibility.
- Traffic Lights – Color-coded status (green = on track, yellow = needs attention, red = off track).
- Visibility – Ask: what’s on track, what’s off, and what’s the plan? Avoid these 3 mistakes: too many metrics, no context, and no action plan.

Timestamped Highlights
[00:00] – Busy teams aren’t always winning—scorecards fix that.
[01:00] – LiveWell Vacation Club sponsor shoutout.
[02:30] – Goals are great, but tracking them is where growth happens.
[03:30] – Lagging Metrics: Rear-view insight on what’s already happened.
[04:15] – Leading Metrics: Forecasting what’s ahead.
[05:30] – Ownership: Assign one owner per metric. No exceptions.
[06:30] – Traffic Light Status: Use color to track the health of your KPIs.
[07:30] – Weekly Reviews: Quick, focused meetings to fix what’s off.
[08:00] – Mistake #1: Tracking too many things. Keep it simple.
[08:30] – Mistake #2: Metrics without context. Down from what? Why?
[09:00] – Mistake #3: No action plan. Always show up with a next step.
[10:00] – Final thought: If you can’t see it, you can’t scale it.

Sponsor: Live Well Vacation Club LiveWellMembership.com 

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

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