iGaming Daily

Sir Keir Starmer is out and Andy Burnham could be heading to Number 10. 

But what does that mean for UK gambling? We break down Burnham's full track record on gambling regulation, from cancelling the Supercasino project to his anti-sponsorship campaigns as Mayor of Greater Manchester.

Is the online gambling UK industry facing its biggest political threat in years? Martyn Elliott (SBC Media Director) and Ted Orme-Claye (SBC News Editor) join us to analyse the warning signs, the political chaos at the DCMS, and what the industry should be watching right now.

🎙️ IN THIS EPISODE:
Starmer Out, Burnham In?
Burnham's history with gambling regulation
The Supercasino decision & what it tells us
Greater Manchester anti-gambling campaigns explained
DCMS instability: 7 Culture Secretaries since 2019
Baroness Twycross: the one voice of continuity?
What happens to UK gambling tax under a new PM?
Industry verdict: danger signs or manageable risk?

🔔 Subscribe for weekly iGaming news, analysis, and industry interviews.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

#UKGambling #AndyBurnham #iGaming #GamblingRegulation #UKPolitics

Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?

At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement. 

The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before. 

In this episode:

✅ What is Positionless Marketing?
✅ How AI is changing CRM strategies
✅ Why human judgement still matters 
✅ AI-powered campaign personalisation
✅ Journey decisioning and player lifetime value
✅ The role of ChatGPT, Claude and Gemini in marketing
✅ Why there are no AI "best practices" yet
✅ The future of AI in iGaming

Could AI fundamentally change the way operators engage with players? And where do marketers fit into this new world?

#AI #iGaming #CRM #Marketing #Optimove #ArtificialIntelligence #PlayerEngagement #SportsBetting #Casino #Tech

Prediction markets have become one of the biggest stories in gaming, fintech and sports betting, but Canada's approach looks very different from the United States.

Kalshi is entering the Canadian market through a partnership with Wealthsimple, giving users access to thousands of event contracts. However, there is one major restriction: no sports betting contracts and no political markets. 

In this episode of iGaming Daily, Fernando Noodt is joined by Canadian Gaming Business Editor Tom Nightingale to break down:

🎯 Kalshi's entry into Canada
🎯 The Wealthsimple partnership
🎯 Why sports contracts are prohibited
🎯 Canada's unique regulatory framework
🎯 The role of CIRO and Canadian regulators
🎯 How prediction markets differ from sports betting
🎯 What this means for operators and sportsbooks
🎯 Whether sports prediction markets could eventually arrive

The pair explore why regulators are taking a cautious approach and what the future could hold for one of the fastest-growing sectors in betting and financial trading. 

#PredictionMarkets #Kalshi #Fintech #iGaming #SportsBetting #Canada #GamingIndustry #BettingIndustry #Wealthsimple #Regulation

The UK Government is considering a major shake-up of social media regulation, including a ban on under-16s using major platforms and potential restrictions for older teenagers.

But could these measures help tackle another growing concern: illegal gambling operators targeting young people online?

In this episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Journalist Patrick Killen to discuss:

🎯 The proposed UK social media ban
 🎯 Whether restrictions would actually work
 🎯 How illegal gambling operators use social media
 🎯 Influencer marketing and gambling promotion
 🎯 AI deepfakes and underage exposure risks
 🎯 Entain's latest black market investigation
 🎯 The role of Meta, TikTok, Youtube and X
 🎯 What regulators can do next

The team explores the growing relationship between social media, influencer culture and the black market gambling ecosystem, and asks whether governments, regulators and technology companies are doing enough to protect consumers.

#iGaming #SportsBetting #SocialMedia #ResponsibleGaming #GamblingRegulation #DigitalPolicy #OnlineSafety #GamingIndustry #BettingIndustry

In this episode, SBC Media Director Martyn Elliott is joined by industry experts Alex Kane (CEO and founder of Sporttrade), David Aron (Financial markets lawyer at Lowenstein Sandler), and Ian McGinley (Partner at Sidley Austin LLP). Together, they discuss the rise of prediction markets, navigating regulatory challenges, and the long-term impact on betting and trading platforms. They also explore how these markets became mainstream and what future regulatory developments could mean for the industry.

Key Topics:

• Prediction markets' mainstream adoption
• Regulatory landscape and legal challenges
• Impact of CFTC and Congress on prediction markets
• DraftKings' strategy and prediction markets
• Market maker and exchange models in betting platforms

Host: Martyn Elliott
Guests: Alex Kane, David Aron & Ian McGinley
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Tim Miller from the UK Gambling Commission discusses the evolving landscape of illegal gambling, the challenges of enforcement, and the role of big tech in combating illegal sites. We explore strategies for collaboration, technological advancements, and regulatory updates to protect consumers and reduce the black market.

Key Topics
The scale and challenges of illegal gambling in the UK
The importance of data and evidence in enforcement
Role of social media and big tech in illegal advertising
New powers and resources for the UK Gambling Commission
International collaboration in gambling regulation
Impact of crypto and new payment methods on gambling
Consumer protection and black market mitigation
 

Host: Charlie Horner
Guests: Tim Miller & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we analyse Flutter Entertainment's decision to delist from the London Stock Exchange and its implications for the UK and US markets. We explore the strategic shifts, investor reactions, and broader industry impacts, providing insights into the evolving landscape of global gambling.

Key Topics

• Flutter's delisting from LSE and move to NYSE
• Impact on UK economy and gambling sector
• US market strategy and investor influence
• Broader industry implications and regulatory environment
• Shareholder changes and investor sentiment

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth.

Key Topics

• The mission of the Better Gambling Forum and its global approach
• The importance of early expert involvement in policy making
• Industry's move beyond compliance for sustainability
• Challenges of prediction markets and black market risks
• The role of media in shaping public perception of gambling

Host: Martyn Elliott
Guest: Shawn Fluharty
Producer: Anaya McDonald
Editor: Anaya McDonald

Article: https://sbcnews.co.uk/social-responsibility/2026/05/26/better-gambling-forum-sbc-partnership/

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.

Key Points

• Prediction markets regulation and legal landscape
• Impact of regulation on prediction markets and operators
• Growth opportunities in US iGaming and sports betting
• Land-based gaming modernisation and AI integration
• Market strategies of major operators like Bet365 and BetMGM

Host: Fernando Noodt
Guest: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving landscape of prediction markets in the gaming industry, focusing on regulatory challenges, regional differences, and future prospects. Experts discuss recent developments in Latin America and the US, highlighting the importance of regulation, legal debates, and industry trends.

Key Topics

• Regulatory challenges for prediction markets
• Regional differences in regulation (Latin America vs US)
• Future prospects and industry trends

Host: Fernando Noodt
Guests: Lucia Gando & Justin Byers
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.