There are two big decisions we are all forced to answer in this life. The first is who to chose as a partner (if we choose one at all). The second is what we choose as a carrier or “life’s work”.

These two choices will have more impact on the direction of our lives and how we feel about our life, than any other decision we make.

Today I want to dive into the concept of Ikigai - the Japanese word for…shall we say, purpose? Our goal will be to identify what you’re life’s work should be about and how to build a business around that.

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