What color is your ribbon, your pin, your rubber bracelet? We hear about the economics of awareness campaigns, the story behind the color of breast cancer awareness campaigns, why big business gets involved, and why some of the marketing tactics annoy survivors and their family members.

Sometimes reporters venture into dangerous territories in war-torn regions. Even though they are on the front lines, they have little or no training in emergency first aid. Cary Barbor reports on a program that’s designed to remedy this knowledge gap.