What does an En-Primeur campaign look like? How is it organized? The on-going campaign is supposed to be a crucial one for the survival of the whole ecosystem. How much of that is true? What would la Place be without En Primeur?

In this second episode, hosts Felicity Carter and Pauline Vicard tell the tale of the En Primeur campaign, through speaking to producers, négociants, courtiers, buyers and critics.

Get ready for an in-depth exploration, bringing in diverse and layered opinions from Jane Anson, Ronan Laborde, James Miles, Max Lalondrelle, Thomas Parker MW, Valentin Lillet, Axel Heinz,  Jeremy Stockman and Mathieu Chadronnier. With them, we examine the fundamentals of the modern day en primeur system, analyse its strengths and weaknesses and its capacity to continue in the near future.

Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? 

Visit us at Areni Global to learn more about becoming a member.

Additional resources are available for this episode. You can find an edited transcript of Ronan Laborde’s interview. As the Président of the Union des Grands Crus, Ronan is responsible for organizing most of the En-Primeur week and setting together the collective representation of the vintage. Ronan explains the origin of the modern-day en primeur system, and reveals his views for the future.

Ronan Laborde’s interview:

Areni members can also access 5 Things to Know About En Primeur, an analysis summarizing all the main takeaways from this episode, a perfect tool for wine students and wineries looking to work with la Place de Bordeaux:

Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/ 

Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG:

Visit their website: https://www.cvbg.com/?lang=en

Follow them on Instagram: @cvbg_bordeaux 

Thank you for joining us today!