TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
00:00 Sylwia introduction
01:31 How Tiktok is developing in Europe: Why open an office in Europe?
03:53 Why Tiktok users and Tiktok as a platform are successful
05:30 How Tiktok’s algorithm differs from Youtube’s & how it works
08:14 Is it easier for smaller users/creators to go viral on Tiktok?
11:13 Will the Tiktok music library always be available or will it change at some point?
12:25 Sylwia’s journey to joining Tiktok and the recruitment process
16:40 What is the culture like in Tiktok?
19:45 What makes Tiktok fun and enjoyable?
23:32 How do you motivate a virtual team?
25:57 How do you think work will differ once you start going back to the office?
28:29 How do you plan on balancing remote work with transitioning back to work from the office?
31:15 Tiktok Poland location and office
32:37 What type of clients does Tiktok have?
34:54 What kind of demographic is being targeted when advertising on Tiktok and what type of businesses benefit from advertising on Tiktok?
36:20 How Tiktok’s customer service for advertisers differ from other social media platforms
37:44 Is native advertising the best way to advertise on Tiktok?
38:30 How can Tiktok’s personal approach with clients be scalable?
40:46 Was building something from scratch a completely new experience for you and how did you overcome that?
43:35 What are some relevant skills from your previous job that helped with your current role in Tiktok?
47:03 Is the skill set used to promote Tiktok the same as those used to promote other social media platforms?
49:17 How would the approaches to promote differ across platforms?
51:11 How realistic is it to grow a podcast on Spotify?
51:38 What is Tiktok about?
52:15 Would a short educational content fit the narrative of Tiktok?
53:13 How to boost an educational content on Tiktok
57:01 How did you succeed in a male-dominated space (i.e. tech sector)?
59:58 Where did you learn most of your life lessons?
1:01:56 Sylwia’s hobby in sports: Olympic weight-lifting, crossfit
1:07:03 Did you learn about form while shifting from crossfit to Olympic weight lifting?
1:09:16 Sylwia’s crossfit-related injury
1:10:20 Have you considered doing something like triathlons or ironman?
1:11:40 When putting it into business terms, what are some skills from weightlifting that you can also implement in business?
1:14:42 How do you stay disciplined?
1:17:03 What are some of the biggest failures throughout your career that you didn’t expect to happen and what did you learn from them?
1:21:52 What is the project that you worked on that had the biggest impact?
1:24:30 How to stay committed? And what are some other lessons from that experience?
1:28:10 Are there any books that you’re reading or that you’d like to recommend?
1:29:28 What are some of the learning lessons out of those books that you can share?
1:31:52 Closing: Where to find Sylwia & closing lessons
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