This week I talk to Andrew Vontz, Vice President of communications and a member of the executive management team at Strava, who is also the creator/host of Choose the Hard Way, a podcast about peak performance and the obstacles people overcome to do great things. Andrew, beyond being a pro cycling superfan, spent the first decade of his career as a freelance journalist. Outside of cycling, he wrote features, interviews, and profiles about people, places, and things at the limits of human experience that regularly appeared in the country's top outlets. A cyclist himself, he has twice placed second at the 100-mile Unbound Gravel Half Pint race. 

In this conversation, we discuss Andrew's career path from getting an MFA in creative writing at the California Institute of the Arts (CalArts) to being an executive at the most influential company for the fitness of recreational athletes, along with the evolution (or lack thereof) of cycling in the United States and where we see things heading in the future.

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Andrew's Choose the Hard Way Podcast can be found at iTunes, Stitcher, Spotify & Google Play