Imagine a major sporting event that you can’t sit at home with friends to watch on TV.  Maybe you’ve had to work late or you’re a student returning from classes on the subway.  You do the next best thing.  You take out your mobile device to live stream it.  To add to the excitement, you live chat with friends who are streaming the event.  Then, you hear your friends cheer.  What just happened?  You missed it – the winning goal your friends saw first.  Only seconds of delay but big disappointment.  It’s prime time for a live streaming innovation.

South Korean start up company Hecas has tackled this problem.  The company focuses on live video streaming solutions.  Hoisoo Cho, Hecas Marketing Director, joined me in the mobile studio to discuss Hecas and its live streaming innovation.

Making Real Time Real

In live streaming, latency is the delay between a live event and the time it appears on your viewing device.  As Hoisoo points out, what’s called live is not in real time because of latency.  South Koreans love video live streaming.  From sporting events to K-pop to personal broadcasters, South Koreans like to connect and watch in real time.

Hecas has stepped up to meet this demand for mobile low latency live streaming.  With the Olympics hosted in South Korea, the timing couldn’t be better.  Their customer driven solution has gained traction with big players in South Korea.  Companies like South Korean Telecom have tapped into Hecas’s mobile live streaming innovation.  Now Hecas is ready to break through international markets.

“The seconds of latency will make the difference between users who stay or leave.”  Hoisoo affirms.  For video streaming, I agree – latency is the new metric.  It’s impact on a variety of applications is going to become more critical.

Friends and Failure

Two things that Hoisoo learned in the start up process:

*  Teaming with the right people is everything

Hoisoo was fortunate to make great connections at university – a core group of like-minded friends who had the entrepreneurial vision

She launched her first start up with these friends

* Failure can be a good thing.

University is an excellent environment to initiate a start up – it’s a safe place to experiment and fail.

Failure can offer valuable lessons

Listen to this week’s podcast to learn about Hecas.  It’s journey from a group of college friends to a company working with the largest telecom company in South Korea is inspiring.

Track how Hecas is shaping the future with live streaming innovation at http://www.hecaslab.com/