In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

In this episode, you will be able to:

summary of this episode:
00:03:30 - Great Content Drives Audiences,
Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.
00:06:29 - Moving Beyond the Marketing Funnel,
The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.
00:08:28 - Social Media Content,
The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.
00:13:17 - The 70-30 Rule,
The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.
00:17:32 - Creating Content for the Ideal Audience,
When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.
00:19:24 - AI and Content Creation,
AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.
00:25:46 - Content Creation for Small Theater Organizations,
Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.
00:33:41 - Crafting Authentic Stories for Your Theater's Marketing,
Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today.

It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US.

To learn more about AACTFest, visit aact.org

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If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update to Julie's "Three P's Of Theatre From A Marketer's Perspective". It's going to be a fantastic session.

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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

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If you haven't yet joined Theatre Marketing Lab's monthly newsletter, now is the time! July is going to be a big month for the Lab, with many new programs and opportunities to connect ahead. Visit our website at julienemitz.com today and sign up!

The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! ⁠Click here to register⁠.

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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting ⁠coursestorm.com/podcast⁠ to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to ⁠facebook.com/groups/theatremarketinglab⁠ now.

Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of.

Learn more about Nick and his wellness and creativity support for artists on his website: www.thenickdemos.com. With Nick as your support guide, you too can become a conscious creator.

Nick also has a fantastic podcast called The Creative Soulpreneur Podcast. It's a do-not-miss listen! Listen and subscribe today.

To learn more about The Artist's Way by Julia Cameron, visit her website.

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The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! Click here to register.

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Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to facebook.com/groups/theatremarketinglab now.

It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions and the human beings creating the work.

** Sell The Show is the program that is helping theatres across the country use the latest in digital marketing tactics and strategies to create marketing campaigns that sell more tickets! The next cohort of theatres starts in June and the waitlist is open now. Learn more by clicking here. **

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Julie references several online tools you can use when optimizing your emails and ensuring they're ready for liftoff!

Subject Line Reviewer - Subjectline.com

Get Emoji

Emojipedia

The Keyword Checker with SEMRush

Tiny PNG

Validate with Zero Bounce

Stay in the know! Join Theatre Marketing Lab's monthly email newsletter Marketing Mayhem Made Less Mayhemmy today.

In celebration of World Theatre Day, Julie asked several of her favorite theatremakers to share their take on what's working now in marketing. From the Great Lakes to The Capital Region in New York to The Cornhusker State, you'll hear from Owen Smith, the producing artistic director of Playhouse Stage Company, Katie Broman, the executive director of Omaha Community Playhouse, Jeremy Koch and Robert Weiner, Managing Artistic Director and Executive Director respectively of Farmers Alley Theatre and Noddea Skidmore, Director of Marketing and Communications at Grand Rapids Civic Theatre.

We truly hope you enjoy their perspective, gain some ideas and wisdom and hey -- even incorporate some of their suggestions in your own marketing. They're Theatre Marketing Lab and Julie Nemitz-approved!

To learn more about these fantastic organizations, visit their websites:

Playhouse Stage Company

Omaha Community Playhouse

Farmers Alley Theatre

Grand Rapids Civic Theatre

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Join our bi-weekly newsletter! Visit julienemitz.com to register.

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more⁠ click here. ***⁠

What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles.

Broadway Advertising Isn’t Working But It Can

An essay by Drew Hodges published on Broadwaynews.com

Digital Theatre Is Here To Stay: Paula Vogel’s Bard At The Gate

An essay by Jonathan Mandell published on Howlround

This episode was sponsored in part by Coursestorm.

Visit coursestorm.com/podcast, to try it for free and learn how your theatre can benefit from CourseStorm's impossibly simple class registration

Join Theatre Marketing Lab's newsletter so you can be in the know about latest episodes and mor theatre marketing magic. Click here.

It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode!

Jason and Julie talk about:

--How he manages 400 brands on a daily basis

--Is streaming theatre dead or just taking a break?

--Why Junior Theatre Festival is such an integral part of MTI's philosophy for giving back to our community

--How Mean Girls came to market

--Musicals in the Metaverse??

--New titles just released!

--Some clarity on video marketing and fair use in today's video-first marketing world

And much more!

Stay updated with the latest news from MTI by following them @mtishows on Facebook, Instagram and TikTok.

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Free resources and free 15-minute consultations are available on our website julienemitz.com 

What's important to prepare when launching digital marketing for your next show? I got you.

Download for free!  The 25 Questions To Answer Before Launching Your Next Digital Marketing Campaign

Season four is upon us!  We've got fantastic special guests coming your way and plenty of marketing mastery to learn this season!

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In this episode, Julie has some great news and updates about her work with theatres across the country plus a brand new group of very special theatremakers in training. She also pulls us all out of the weeds of the marketing grind to take a moment to pause and remind us of why what we do is so perfectly awesome ... that it's not just the what and the where but the WHY that drives the value of what we do... the value our audiences are seeking! 

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Learn more about Arts Midwest here. 

Learn more about Creating Connection here. "Enriching Lives Through The Power of Creative Expression"

Free resources and free 15-minute e consultations are available on our website julienemitz.com 

What's important to prepare when launching digital marketing for your next show? I got you.

Download for free!  The 25 Questions To Answer Before Launching Your Next Digital Marketing Campaign

[Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.] 

This week on the podcast, it’s a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainment Company -- its executive director Enola Riann-White and artistic AND marketing director, Elizabeth Alexander. 

In our conversation, we talk about their first full season post-pandemic shutdown, how marketing has changed and Enola shares a profound story of how she challenged her board not to do business as usual and embrace the diversity Columbia has to refocus the theatre’s intent and mission with inclusivity, diversity, equity and access as paramount to their present and future.

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Julie has just one more consultation opening in her first half of 2023 calendar. Interested in working one-on-one with Julie? Book a 15 minute chat here.