In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre. 

****

To learn more about Lead Generation campaigns, visit this handy primer Facebook has created. 

Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link. 

Check out Zapier and get your automation groove on! Zapier.com.

****

Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact. 

Wednesday, April 13 - 7 pm ET

Friday, April 15 - 11 am ET

Tuesday, 19 - 3 pm ET

Register for free at: TheatreMarketingAcademy.com/lab

For our first masterclass in the Lab, I’m going to do something I’ve never done before:

Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media.

I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit).

This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be!

You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab

Go to it! Sign up today. There are limited spots in each class.

Julie Nemitz returns for Season 3 of the podcast with two compelling questions for theatre-makers:  How is the social contract your audience has with your theatre faring today? And have you re-assessed your go-to-market strategies as we evolve out of the pandemic? She'll discuss those two topics and more here on In The Greenroom: Theatre Marketing Podcast. 

To download the Go-To-Market Planning Worksheet that Julie covers in the episode, click here. 

And to learn more about Theatre Marketing Academy and become a member (it's free!), head to our website. Connect with us on Instagram too by following us there. 

In The Greenroom: Theatre Marketing Podcast is produced by Theatre Marketing Academy. 

Learn more at our website:  theatremarketingacademy.com.

This episode of In The Greenroom LIVE! is going to be Epic!  You will not want to miss the rockstars I have invited to join me:  Jess Ryan and Emily McGill of Broadway Unlocked and All Together Now.

These two, remarkable and dynamic women are creating content faster than I can follow online.

They're bringing the technology know how, digital content, marketing and PR smarts to our conversation that will, I promise, teach and inspire you!. We dig into a multitude of topics relevant to creative artists and theatre-makers everywhere.  

----

You can learn more about Broadway Unlocked and All Together Now.   Find Jess across all social media and Clubhouse @jessicaryannyla. Check out Emily McGill Entertainment and Find Emily across all social media and Clubhouse @emilyannmcg 

In this week's episode, part two in my series sharing inspiring stories of Pandemic Pivots by Creatives, I dive in with the multi-passionate and multi-talented Adam Rei Siegel.  From Adam's youth as a theatre-loving kid in the San Francisco bay area to today, his accomplishments are nothing short of incredibly impressive. Join Julie as she interviews Adam specifically about his partnership with the celebrated mentalist, Jason Suran. Adam is co-producing Jason's virtual experience Reconnected for audiences worldwide.  And it's a hit!

Learn all about Adam's journey as an artist and the experience of producing virtual experiential theatre for the digital age. 

---

You can learn more about Jason Suran - Reconnected by visiting the website here.  To talk with Adam about booking Reconnected, reach out to Adam at [email protected]. 

---

You can learn more about Julie and Creatives Going Digital by visiting the website here or following Julie on social media @creativesgoingdigital. On Clubhouse you'll find her @julienemitz and hanging out in the Creatives Going Digital Club!  Join the club today.  

In this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions.  Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world. 

Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce?  Don't miss a minute of this informative episode. 

==

Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia.

They believe that a single event in someone’s life can make a lasting impact.  For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages.  To put it simply, we love empowering people both onstage and behind-the-scenes.

Find out what type of virtual event is best for you or your organization - visit: VirtualEventGenerator.com

In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production.  This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore.  

Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring.  

 Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent

The Wiz CH is live inside of The OG Room Club  March 12 at 4pm and 7pm ET and March 13 at 4pm and 7pm ET.  Don't miss it! 

********

Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There’s a variety of topics to explore, from sports to wellness to business and naturally -- theatre.

You can get on the Clubhouse waitlist at JoinClubhouse.com. Apple phone users only at this time.  

****

Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions  -- plus a dose of inspiration to keep your theatre moving forward. Join here:  In The Greenroom on Facebook.

Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country.  They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre.

Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company. 

Julie and these six theatre rockstars talk about the year that was and what's in store for 2021 in their organizations.  They even have words of inspiration and advice for all those out there working to keep their theatre moving forward. 

***

When you join the Academy as a subscriber, you get so much in return!  Advance notices of digital marketing masterclasses, special invitations to digital marketing collaboration sessions in 2021, and more.  Sign up today:  PlayhouseTheatreMarketingAcademy.com/Subscribe

Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic.

Julie’s joined by Roderick Justice, Producing Artistic Director of The Children’s Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and executive director of Building Block Arts.

***

Learn how to make, market and monetize content online for your theatre!  Subscribe to PlayhouseTheatreMarketing Academy's weekly emails. 

Nonprofit fundraising and social marketing Rockstar Julia Campbell is back to talk with Julie about the year that was and what’s important for nonprofits to know right now to ensure their digital marketing chops are ready for a rollercoaster that will inevitably be 2021. If there’s one thing that does not stay the same, it’s digital and social marketing!

You can learn more about Julia and her amazing work at jcsocialmarketing.com,

** 

Are you a creative who needs to go digital in 2021 for your theatre organization ... or yourself?   Then become a part of the Academy!  Subscribe at playhousetheatremarketingacademy.com or follow us on instagram at Instagram.com/creativesgoingdigital