In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

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This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including:

To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com

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August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses

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One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here.

Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.  

This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an  innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022!

It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you.

You can learn more about Uproar Theatrics on their website uproartheatrics.com. 

Additional references from the episode:

Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com. 

Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today!

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Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

Phone rings, door chimes, in comes company!

This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward.

First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave.

Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future!

It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!)

You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org.  

About In The Greenroom Theatre Marketing Podcast

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more, visit julienemitz.com or on Instagram @theatremarketinglab.

For questions and press inquiries, please contact us via email at  [email protected].

In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022. 

Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content!

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To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist. 

To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. 

May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it!

Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year. 

Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on. 

She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day. 

Resources mentioned in the episode:

Mental Health America Association 

The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available. 

Website and SEO Resources - Neil Patel

The HubSpot Website Grader

BreneBrown.com

Episode 38: Dive on Next Generation Google Analytics

Episode 39: Dive on Goal Setting and Measuring Them

To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list.  

Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is?  With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less!

She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind  -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!)

If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals  and let us know. Just need your name and email. That's it!  This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop.  With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon. 

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Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic. 

It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish?  Well, that's today's episode to a "T". 

Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.  

Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing,  learning, and rethinking the categories of media.  We hope they inspire you as much as they inspired us!

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Joining Theatre Marketing Academy is free!  Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events.  You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy".

Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out. 

To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com. 

Look down! You can click on the Anchor link and send me a voice message.  I love hearing from listeners and readers.  Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview.  

What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet. 

Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it!

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Links and references from today's episode:

Fortune Magazine "Millennials and Gen X Show Loyalty when Companies Value Purpose"

Digiday "How Brands Are Making Values-Based Decisions"

RevLocal "Surprising Statistics That Will Help You Market To GenX"

CTV and OTT Explained

Local advertising on Hulu. Learn more. 

Simple Minds "Don't You (Forget About Me)" on Spotify (Crank it on up!)

To learn more about Julie and the  new Theatre Marketing Lab, head over to julienemitz.com

Have a question? An idea for an upcoming episode? DM Julie on Instagram. 

Wait, what? Could it be true? Tinder for the theatre crowd? It's News and Views week! Julie chats about the news you may not have heard about yet and shares ways theatre is innovating in our industry. Let's keep theatre moving forward friends!

In The Greenroom Theatre Marketing Podcast with Julie Nemitz

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To register for our free April masterclass in the Theatre Marketing Lab, learn more and sign up here. 

To become a member of Theater Marketing Academy (it's free!) head on over to our website here. 

To learn more about Julie Nemitz and her consultation and coaching offerings, visit her website here. 

Interested in being a guest on the podcast? Have a story to share? DM Julie on the Gram here. 

Hi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive.

Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14.

What do YOU think of theatre artists making TikToks and developing new works there?  Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here.

Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register.

To learn more about Julie Nemitz, visit JulieNemitz.com.  To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com.