In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing:  using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com  and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment!

In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off!

If you're able, take a moment to watch the show trailer/sizzle reel from Theater Latte Da's production of Merrily We Roll Along. Julie discusses it in this episode. 

Click here to watch.

Theatre Marketing Lab is hopping! Join in November and you'll continue to receive great discounts to upcoming programs in 2023! Click to learn more. 

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.

Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.

We talk about:

And more!

Join me for this theatremaker conversation and learn all about how our country’s top community theatre rebounded out of the pandemic and into a thriving season of theatre.

---

Subscribe to the Marketing Mayhem Made Less Mayhemmy newsletter

Free Guide! 25 Questions To Ask Before Launching Your Next Digital Campaign

It's here! Marketing Platforms and Systems: The Essential Guide - 3rd Edition

New Program: Working with Julie One-On-One at any budget.  Learn more. 

Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag. 

A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?"

We saw nearly a hundred questions come through.  So we've curated them into groups with common themes. Those are featured in this episode.

We’re talking about Time Management and Prioritization. Social Media Reach and Engagement. Low Sales. Postcard Best Practices. High School production audiences and more. 

***

Canva for nonprofits Click Here to learn more. 

Pre-register for the High School Theatre Digital Marketing Launch Plan before October 14 and use code PODCAST22, you'll get $100 off the Launch Plan price. Wow!!! CLICK HERE to learn more about it. 

Want to sign up for our bi-weekly newsletter, Marketing Mayhem Made Less Mayhemmy?  Click here. 

Have a question?  Click the message link below and leave Julie a voice message. We love hearing from you!

Audience loyalty is a holy grail for theatres, especially as high customer acquisition costs make the value of existing ticket buyers all the more evident. Add in that loyalty has become more tenuous as high inflation causes many consumers to pull back on discretionary spending (like theatre tickets and subscriptions) and focus on price above all else.

Loyalty is the key to growth during economically uncertain times.

The Theatre Marketing Lab Fall Accelerator is here to help. 4 hours over 3 days.  We're Accelerating  - big time!

Join Julie Nemitz (Theatre Marketing Lab founder) and other theatremakers just like you who are seeking out new ways to develop audience loyalty at their theatre. We'll also discuss new innovations in membership models that are driving loyalty and organic brand awareness too!

Click here to learn more and register.

Have we got an episode for you!  Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too! 

Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away". 

Learn all about Nick's journey as a theatremaker as well as his current success as a sought-after creative coach specializing in supporting entrepreneurs in their journey to happiness and success. Nick is also a documentary filmmaker and host of The Creative Soulpreneur Podcast.

Learn more at his home on the web thenickdemos.com

__

How successful was the digital campaign for your theatre's last production? Do you think you nailed it? Or maybe not. We've created a new, free resource for you to help! "The 25 Questions To Ask Before Launching Your Next Digital Campaign" is a guide that will help you ensure you are ready to rock that next strategy and campaign runway.  Download today! Click here. 

Learn more about julie and Theatre Marketing Lab at julienemitz.com

Subscribe today:  Theatre Marketing Lab

Transcription

Okay, confession time. How many of these describe you? 

Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively?

Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals? 

Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out.

And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to.

And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening. 

Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab.

Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too!

Links from the episode:

Subscribe to Theatre Marketing Lab!!

Get the Marketing Mayhem Made Less Mayhemmy Newsletter

Follow us on Facebook 

Follow us on Instagram

Join our free private Facebook Group

We kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including 

It's an episode that will inspire you and perhaps help lay the groundwork for your adoption of innovation and priorities to keep your theatre moving forward!

***

To learn more about Theatre Tulsa, visit their website, and follow them on Facebook and Instagram. 

***

To access Theatre Marketing Lab's training and development content, join us at founders pricing only through September! Click here to learn more. 

Don't miss a nugget of marketing smarts. Subscribe to our newsletter Marketing Mayhem Made Less Mayhemmy today. 

Interested in joining theatremakers and theatre marketers from around the world? Join our free, private Facebook Community. Click here to get in on the fun. 

Have a question or idea for a podcast topic? Click the link below and leave me a message.

If you've enjoyed a podcast episode or three, please take a minute to rate and review us. It helps other theatremakers discover this podcast!

Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal. 

This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media.

The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.

New pricing rolls out soon so get in on Founders pricing today.

Click here to learn more. 

***

Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter

***

Want to chat?  Leave a voice message for Julie by simply clicking the link below.  Happy theatre-making!