In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Ready to stream your theatre's next production?  No clue where to start? Feeling anxious or perhaps ambivalent moving your organization into the digital theatre experience?

Join Julie Nemitz and very special guest Tralen Doler (Broadway On Demand) to learn more and get excited about the journey of bringing your production to life online using some of the best technology available through Broadway On Demand and Show Share.

For theatres just dipping their toe into digital content to those ready for the big [virtual] stage, you'll find this masterclass extremely informative and inspiring!

To learn more about how to use ShowShare livestream technology for your theatre, visit https://livestream.broadwayondemand.com/

Curious about what topics, guest interviews and virtual group gatherings are planned for this summer inside our membership group The Playhouse Theatre Marketeers? I'll be going live on Facebook to tell you. It's the big reveal!

I'll also answer questions about The Marketeers that have come in via Instagram and email. If you are on the fence about joining The Playhouse Marketeers, this 30 minutes will get you excited about moving your digital content and marketing forward.

To join the marketeers, visit:  ptma.rocks/joinmarketeers ASAP! Summer enrollment ends June 30th. 

Does investing in the time and technology required to stream content online make sense for your organization? Today on the podcast we review the 4 questions you must ask yourself in order to move forward with streaming. Plus there's one additional important aspect of consideration that cannot be ignored.  Find out what those questions are.

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Playhouse Theatre Marketeers membership group is open for enrollment until June 30th!  Learn more by clicking here.  Join your colleagues today!

Visit playousetheatremarketingacademy.com to learn more. 

CRM (customer relationship management) has long been a staple of marketing practices. But today on the podcast, I challenge you to re-think what CRM means to you and to your theatre.  In these challenging times, it's not just your data management storehouse anymore. 

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Playhouse Theatre Marketeers membership group is open for enrollment through June 30.  Learn more and sign up today by clicking this link. 

To keep up with the increased demand for video content, Facebook rolled out a series of new video features designed to help creators build audiences, increase discovery, and encourage return viewership.

These new features include a streamlined process for uploading and managing video content in bulk, updates to playlists, a fresh way to publish episodic content like a video series right on your Facebook page, and more. These updates are available to implement on your theatre’s Facebook page today!

As we practice social distancing and take an extended intermission in welcoming audiences to our theatre spaces, it’s the perfect time to pick a project like organizing the video content your theatre has created.

How does the new Facebook features benefit your theatre’s content?  Well, I share that and more … on today’s podcast.

Resources mentioned in the episode:

Julie talks with Patrick Ziegler, Emmy® Award winning Producer, actor, director, teacher, writer and Co-Founder/Managing Partner of Fubble Entertainment about how he and his partners launched a successful online reunion via Zoom for the theatres participating in the documentary 'Grand Rapids Theatre Documentary'. Take a peek behind the scenes to see how it came together!

Want more content like this? Then join us in The Greenroom.  It's free. 

Wonder how theatres are going online and interacting remotely with one another, TV style? On the podcast this week, you'll learn how you and your theatre can accomplish this too!  By using the platform StreamYard, you too can create content that engages and delights your audience members as they look to online platforms for connection during these extraordinarily difficult times during the COVID-19 pandemic and social distancing. 

For a limited time, listeners can receive a $10 credit on the $25/month fee for StreamYard technology!  Visit PTMA.ROCKS/Streamyard to learn more.

Want to join your fellow theatre-makers online to learn more about how to develop great content for your digital media channels?  Join The Greenroom today.  It's free!  Visit our website today  PlayhouseTheatreMarketingAcademy.com.   Take care.  Stay Safe.  Make content! 

Julie reviews ways you and your theatre can make an impact online by celebrating Stephen Sondheim's 90th Birthday by participating in the virtual celebration!  The Sondheim 90th Birthday Virtual Celebration Playbook is here. Read, execute, share with theatres and friends. Let's make Sunday a special day for our theatres and Mr. Sondheim.

.This episode was recorded live for Playhouse Theatre Marketeers members as well as the theatres in The Greenroom community.  

If you'd like to join your colleagues in The Greenroom, simply click here.  

Julie spoke live to the members of Playhouse Theatre Marketeers as well as the theatres in The Greenroom community - both part of the Playhouse Theatre Marketing Academy.  

The Greenroom is open!  Join the free community.  Visit The Greenroom website today.  

It only takes 0.05 seconds for people to form an opinion about your theatre’s website. Yes, you read that correctly — 50 milliseconds. And guess what? Most of that opinion is coming from the design.

Perhaps some of you are still nursing a case of PTSD from the last time you upgraded and redesigned your theatre's website? It was a grueling process that required coders, designers, and mysterious technology.

Take heart. Website design process has simplified because consumers have forced simplification! On today's podcast, let's explore together the shape of your website now and where it should go next. Can your theatre's website score an A on this quiz?  Let's dig in. 

To learn more digital marketing strategies, join our mailing list at Playhousetheatremarketingacademy.com 

To visit a best-in-class theatre website, check out https://www.goodmantheatre.org/

Happy theatre-making friends!