In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Today on the podcast I’m revealing the results of our 2019 theatre marketing practices survey.

Playhouse Theatre Marketing Academy surveyed 148 theatre-makers regarding their marketing practices, processes, needs and challenges.  Some of the results and feedback may surprise you but it’s more likely you’ll say,  “Ah yes! me too.”

If you’ve spent time on the Playhouse Theatre Marketing Academy’s website, subscribe to our weekly emails or even listened to past podcasts, you likely know by now that I love data and insights.

Professor, author, lecturer, and management consultant W. Edward Deming said, “Without data, you are just another person with an opinion.”

So naturally, when I launched the Academy, my first task was to collect data and insights about theatre-makers and theatre-marketers just like you.

So let's dig in. 

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Would you like to participate in Phase 2 of the Survey?  Let your voice be heard!  (All respondent names and email are kept strictly confidential.)

Follow this link:  Playhouse Theatre Marketing Academy Survey: Phase 2

Solidifying your theatre’s brand ... and YES, your theatre is a brand!... well, it’s critical to nearly everything you do: your play selection, casting, your MARKETING (of course), hiring of employees, even courting donors and sponsors.

Today, I’ll share with you the 4 “Ps” of Theatre Branding.  I’ll bet you’ll have a few “ahas” that lead to an evolution in your theatre’s branding for the new decade. How does your theatre fare? Let’s find out.  On today’s episode of Butts In Seats Theatre Marketing Podcast.

Referenced in this episode:  

Playhouse Theatre Marketeers membership group opens for Spring enrollment March 15. Check it out!

Learn more about the Playhouse Theatre Marketeers Membership Group 

More smarts from Colleen Dilenschneider: 

https://www.colleendilen.com/2019/10/01/accepting-data-can-be-hard-these-brain-tricks-make-it-even-harder/

https://www.colleendilen.com/2019/07/24/digesting-the-data-five-cultural-organization-findings-even-we-found-difficult-to-swallow/

The Fastest (and cheapest - it's free!) way to survey your audiences: 

http://surveymonkey.com

Books I highly recommend:

This is Marketing by Seth Godin 

Building A Storybrand by Donald Miller

Is the content you post on Facebook failing you? Are you doing a whole lotta work for a whole lotta crickets?

Here’s the not so secret anymore secret about Facebook:  they limit the number of people who actually see your theatre’s Facebook page posts in their feed.  In fact, only 2-5% of people who like your theatres FB page even see the content.

Frustrating, right?

That is NO BUENO for your ticket sales.

On today’s episode I’ll share 6 ways you can challenge and overcome that Facebook algorithm --with the help of your theatre's supporters.

FREEBIE ALERT!  Head over to PlayhouseTheatreMarketingAcademy.com/podcast4 and download a How To Guide To Overcoming The Algorithm resource . It's a step-by-step guide in the form of a Swipe File -- a done-for-you document you download from Google and then edit and modify for your own use. It will take you just 10 minutes or less to edit it. You can make the designing of it as simple or complex as you'd like.

Then hand it out to your cast and crew. Review it in a staff meeting. Share it with your volunteers and super-fans. Present it to your board members and encourage your sponsors to take part in getting your social media content seen!

Find out what Butts In Seats! The Theatre Marketing Podcast is all about.  This weekly podcast debuts February 7, 2020.

This podcast is produced by Playhouse Theatre Marketing Academy.  To learn more, visit our website.

In this very first episode of Butts In Seats! Theatre Marketing Podcast, host Julie Nemitz talks about who she is and why she does what she does.  It's story time friends!  To learn more about Julie and Playhouse Theatre Marketing Academy, visit the website today!

OK, I’ll admit it.  I’m a total data and insights geek. Which is why I am a loyal fan girl of Colleen Dilenschneider. On today’s episode, I’m going to tell you all about Colleen and share some of her analysis on the state of arts marketing and arts audiences.  So who’s going to the theatre anyway?  Coming up today on Butts In Seats!

Clip: "The Lucy/Desi Comedy Hour" with special guest Tallulah Bankhead

Two great articles by Colleen: 

https://www.colleendilen.com/2019/02/06/theyre-just-not-that-into-you-what-cultural-organizations-need-to-know-about-non-visitors-data/

https://www.colleendilen.com/2019/01/30/inactive-visitors-are-interested-in-attending-cultural-organizations-why-dont-they-data/

Want to be inspired in weekly doses?  Become a subscriber at PlayhouseTheatreMarketingAcademy.com and get actionable marketing content via email!

Julie and special guest Jeremy Koch, Artistic Director of Farmers Alley Theatre, discuss marketing, play selection, their perspective on local theatre's future and other topics! This is part 1 of a 2 part episode.  To learn more about Jeremy and Farmers Alley Theatre, visit FarmersAlleyTheatre.com.

This podcast is produced by Playhouse Theatre Marketing Academy.  To learn more, visit our website. 

Do you want to master online marketing practices step-by-step, inside a private, members-only group alongside your peers from theatres across the country.   Online learning is where it's at and we've got the best theatre marketing membership group out there!  Spring Session begins in April!  Learn more at Playhouse Theatre Marketing Academy.com.  

This podcast is produced by Playhouse Theatre Marketing Academy.  To learn more, visit our website.