Kyle Murray, VP Product Development and Manufacturing, and Danny Molhoek, VP Sales EMEA, join Louella to discuss the challenges of achieving sustainable product innovation in the current market. They explore:

·        Today’s print market influencers and evolution

·        Why device innovation is critical in a mature market

·        The value of simplicity, versatility and sustainability and how Lexmark’s 9-series MFPs benefit customers

·        Device longevity, remanufacturing and regulations

·        Broader Lexmark sustainability targets that are driving product innovation in IoT and beyond

Learn more about Lexmark’s 9-Series MFPs: https://www.lexmark.com/en_us/products/hardware/new-9-series-a3-and-8-series-color-a4.html

Quocirca's technology industry insights can be found at https://www.quocirca.com

Microsoft Universal Print: https://www.microsoft.com/en-gb/microsoft-365/windows/universal-print

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Jason Cort, Director of Product Management and Marketing at Sharp Europe, joins Louella to explore the cybersecurity challenges small and medium businesses face. Drawing on newly published research, they discuss:

•The current cyberthreat environment for SMBs and why they’re especially vulnerable

•Regulatory changes that put further pressure on SMBs

•Employee-related cyber risk and the lack of effective awareness training

•Quick wins that SMBs can implement to increase cyber resilience

Learn more about Sharp Europe’s SMB research: https://www.sharp.eu/news-and-events/news/european-smes-at-risk-of-cyber-hacks-as-workers-reveal-ai-concerns-and-lack-of

Quocirca's technology industry insights can be found at https://www.quocirca.com

Microsoft Universal Print: Universal Print – Cloud Based Print Solution

Timestamps:

00:50 – Welcome and Jason’s role at Sharp Europe

01:15 – The scale of cyber attacks on SMBs and why they are vulnerable

04:05 – Common attack vectors used against SMBs

09:04 – The effect of the regulatory environment on SMBs

13:45 – Employee cyber risk and the state of play around cyber-awareness training

16:05 – What steps can SMBs take to achieve quick wins that strengthen their resilience in the face of cyberthreats?

19:32 – Sharp Europe’s IT services business and experience in the European market

21:02 – Sharp Europe’s SaaS security awareness training software that is designed for SMBs

24:07 – The emerging threats SMBs should be aware of and what they can do about them

28:01 – The value of investing in cyber security and awareness training, and three key steps SMBs can take now to protect their business.

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Darren Cassidy, President of Western Europe, joins Louella to share how Xerox is driving data innovation throughout its business, products and services to unlock its value for clients.

They explore:

·        The Xerox Reinvention Strategy

·        How Xerox is addressing legacy brand perceptions through brand partnerships with cutting-edge innovators like Aston Martin Formula 1

·        Why unlocking and managing unstructured data supports a wealth of use cases to get data working for customers

·        Data’s power to drive targeted, omnichannel marketing campaigns – where printed direct mail still has a big part to play

·        Channel strategy and key investments that will drive success

Learn more about Xerox at https://www.xerox.com

Quocirca's technology industry insights can be found at https://www.quocirca.com

Microsoft Universal Print: Universal Print – Cloud Based Print Solution

Timestamps

00:00 – Introduction

00:28 – Welcome

00:59 – Introduction to Darren

01:58 – Xerox’s Reinvention Strategy overview and key principles

04:05 – How is Xerox addressing legacy brand perceptions

06:15 – Xerox’s Aston Martin Formula 1 partnership including augmented reality innovations and client experience support

07:32 – How releasing data is helping customers transform their businesses

10:50 – The power of quality, accurate data for personalisation and effective automation

13:05 – Building data-driven omnichannel communications capabilities and the role direct mail still plays

14:52 – How Xerox is supporting customers to automate and implement intelligent document processing

16:42 – XMPie software enabling Xerox services

17:59 – Augmented reality’s potential to support complex digital-physical processes with contextual data in real-world scenarios

19:07 – Xerox’s new channel strategy

21:04 – Support for the channel with assessment tools across MPS, security and sustainability

22:11 – IT services expansion in the mid-market and partner enablement to capitalise on convergence in IT and print infrastructure.

23:13 – Key 2025 trends of AI, automation and analytics driving differentiation and opportunity

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Artificial Intelligence and sustainability are two of the hottest topics in 2025. Far from being separate issues, they are highly interdependent. AI can address enormous challenges, including sustainability, but its deployment must take account of environmental impacts. 

In this special episode, Louella puts HP’s MD Northern Europe Neil Sawyer and Sustainability Lead UK&I Nancy Powell In the Spotlight to discuss the Intersection of AI and Sustainability.

They explore customer perceptions and expectations of new AI-powered hardware, its impact on demand for PCs, and the challenge of balancing technology refreshes with sustainability considerations. Nancy and Neil look at the circularity initiatives in place at HP, many originating in the print division, and explain how the company seeks to achieve transparency in environmental reporting while avoiding greenwashing.

But is the channel ready for AI? “They’re ready for everything!” says Neil, underlining the essential role channel education and expertise play at the intersection of HP’s AI and Sustainability strategies.

Dive deeper into these topics and find out what key trends Neil and Nancy believe will shape the technology industry in 2025.

Timestamps:

00:28 – Welcome

00:55 – Introduction to Nancy and Neil

01:42 – Discerning reality from AI hype; how HP is designing technology and innovating to ensure customers can access future-ready solutions.

03:34 – As AI drives technology upgrades, will AI PCs reignite demand in the PC market? Neil shares how he sees consumer perceptions evolving around AI.

05:28 – Are consumers ready to adopt AI on a day-to-day basis?

07:06 – The sustainability impact of technology refresh cycles – how is HP addressing the challenge of circularity?

10:00 – Circularity developments in HP’s strategy that originated in the print division.

12:28 – The risks of greenwashing and how a vendor such as HP can achieve transparency over environmental claims and reporting.

15:34 – Should vendors be providing better data around device carbon footprints and how can they support customers’ environmental goals?

17:58 – Ready for everything: the role of the channel in HP’s AI strategy.

21:03 – HP Amplify Impact’s role in supporting sustainability through the channel.

25:37 – Neil’s prediction of a trend that will shape the technology industry in 2025.

27:11 – Nancy’s thoughts on the key trend affecting technology in the year ahead.

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In the Spotlight with Stu Brookes and Keith O’Brien, PaperCut

In the final episode of series 9, Stu and Keith join Louella to discuss recent announcements from PaperCut’s global partner summit and their views on the changing landscape for cloud printing.

Stu and Keith discuss the changing dynamics of the print market in the K-12 education sector and the rapid adoption of PaperCut’s cloud print software as schools seek to reduce the risk and cost of server management and improve efficiency are turning to the cloud and workflow automation.

Keith and Stu explain the impact security concerns have on the cloud print transition and the importance of integrating print solutions with trusted cloud services that customers are already using, as well as providing regional data centres.

Recent announcements from PaperCut are designed to give customers flexibility in their cloud transition, through subscription options that recognise where they are on their cloud journey and where they might go in future.

Stu shares the company’s insight on print volumes and the verticals that remain paper-intensive. The extreme device consolidation seen over recent years is abating and there are signs in some sectors that more devices are being added to fleets.

Sustainability is at the core of PaperCut’s ethos, and PaperCut Grow is its flagship initiative, helping customers become forest positive and report their achievements to employees and customers.

Keith and Stu also share the key product developments in security and usability that aim to drive a frictionless experience for customers, concluding by sharing their thoughts on the future of the industry.

For more on PaperCut visit: www.papercut.com

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In this episode, Louella talks to Josh about Pharos’ new strategy around PrintOps, its strong heritage in the sector, and how it is looking to accelerate its lead in the enterprise space.

Josh discusses the specific challenges for maintenance and uptime of print within large enterprises, introducing the PrintOps concept and how it is disrupting the print management as a new category oriented around people, not devices.

He explains the people-centric, dynamic and highly connected approach that recognises the need for employee agility, with cloud-native solutions that eliminate siloes and unnecessary complexity.

Josh talks about the importance of building truly cloud-native, hardware-agnostic solutions with open APIs, rather than lifting and shifting on-prem tools to the cloud. He emphasises the importance of being able to dynamically adapt to user requirements.

Dynamic solutions will be powered by AI – Josh walks through an AI use case that provides better user and IT admin experience, and explains how current customers are receiving the PrintOps concept.

Josh shares his views on industry trends before describing the different types of print and how companies should think about managing them more effectively and efficiently.

www.pharos.com

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In the Spotlight with Steve Inch, principal strategist for print security and product management at HP

In this episode, Steve and Louella discuss print security, HP’s approach to zero trust print architecture, and its unique security solutions.

Steve talks about the importance of keeping customers future-ready in the face of cyber threats, and how the business seeks to innovate in security solutions and services, driving new standards in the industry. He explains innovations such as secure encrypted printing, and the benefits of working closely in conjunction with workforce solutions partners. 

Louella and Steve discuss the changing threat landscape prompted by the rise of hybrid working, and the double-edged sword of AI as both security risk and opportunity. Steve underlines that HP is seeking to apply AI holistically across its whole value chain, not just in individual use cases.

HP seeks to simplify security messaging so channel partners can more effectively position it as part of a complete customer offering. Steve explains how HP offers flexible options for channel partners with differing focus and expertise levels. He introduces HP’s zero-trust print architecture blueprint for planning, implementing, and deploying zero-trust principles at the endpoint to enhance resilience for all customers. 

Steve concludes by outlining HP’s strategy for simplicity across security architecture and goal of educating consumers on security through its print division.

Learn more about HP’s Zero Trust approach to endpoint security: HP Wolf Security - Endpoint Security Solutions | HP® Official Site 

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John and Louella discuss Xerox’s reinvention strategy and John’s views on changing customer and market dynamics.

John recaps the workplace evolution from building-centred businesses to hybrid workplaces leveraging a distributed workforce post-pandemic and explains how this has driven Xerox to become a more responsive, services-led, software-enabled company with a larger partner ecosystem.

Xerox recognises it can’t rest on its laurels where its channel is concerned. The business is investing in partner engagement, development, and training, supporting its partner ecosystem to engage effectively with customers.

Louella and John discuss the challenges of attracting and retaining GenZ workers, the need to take a holistic approach to sustainability, and the power of Xerox’s position at the fulcrum of data, device, security and workflow, enabling it to deliver a compelling proposition for customers seeking to capitalise on emerging technology. John highlights the risks of large language models (LLMs) and predicts the rise of enterprise LLMs that will reduce the risk of GenAI for corporate organisations.

Finally, John and Louella explore industry consolidation and the impact of recent activity on Xerox’s relationships with its joint venture partners.

www.xerox.com

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