Inbound Success Podcast

How can brands use affiliate marketing to drive stronger marketing results?

ClickBank VP of Sales breaks down what affiliate marketing is, who it is and is not right for, and what you should know if you’re planning to use affiliate marketing for your businesses.

From how to manage affiliate relationships to ensure they don’t cannibalize your own marketing, to identifying the right influencers, determining how many influencers you should work with, and how to track and verify affiliate-generated sales, Dominick dives into the details of building a profitable affiliate marketing program.

Check out the full episode to hear what Dave had to say.

What’s one of the most overlooked, yet high impact, marketing strategies?

Dave Gerhardt says it’s building the brand of the company’s founder.

It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.

Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand.

In this episode, Dave outlines the three levels of building a founder brand, including:

• Become a storyteller

• Become a publisher and get on social media

• Become a master of the feedback loop

Check out the full episode to hear what Dave had to say.

How can marketing and sales leaders work together to get world class revenue results?

During his time with the company, ActiveCampaign SVP of Sales and Customer Success Adam Johnson has helped scale revenue from $20M ARR to $160M. One key to his success has been building a positive working relationship with marketing.

In this episode, he shares lessons learned and insights on what it takes for marketing and sales to get aligned, from establishing a common language and understanding of the customer lifecycle, to getting on the same page about which channels to focus on, what really constitutes a good conversion rate, and how all of that is going to translate into revenue.

Why should marketers care about Web3? NFTs? The blockchain? Cryto currency?

In this episode, Evergrow.io founder Phillip Alexeev breaks this topic down and explains, in plain English, what the blockchain, Web3 and NFTs are, how they can be used by marketers, and what, specifically, B2B marketers should know about their role in the marketing mix.

If you’ve heard these terms and have been wondering what they have to do with marketing, this is the episode for you.

Check out the full episode to hear what Phillip had to say.

Amazon represents tremendous opportunity for brands interested in entering the world of ecommerce, but pulling off a successful Amazon launch is a hurdle many brands fail to successfully overcome.

In this episode of The Inbound Success Podcast, BellaVix founder Will Haire breaks down what it takes for brands to succeed on Amazon. From how to structure your product listings and write optimized descriptions, to using Amazon’s DSP to advertise and drive demand, he shares insights he’s developed from helping countless clients to nail their Amazon strategies.

For brands engaged in advertising campaigns across multiple channels, what’s the easiest way to know where to focus spend?

On this week’s episode of The Inbound Success Podcast, Modo25 and Ask BOSCO founder John Readman talks about how leading ecommerce brands are using artificial intelligence and machine learning to optimize their paid ads funnels and drive better business results.

What do venture capital firms expect from the marketing leaders at the companies they’ve invested in?

Heather Gadonniex has filled both roles, having worked as a marketing leader and now as an operating partner at Global From Day One, a New Zealand-based VC fund, and in this episode of The Inbound Success Podcast, she shares her insights on what VCs expect from marketing leaders.

Heather covers:

• The metrics that VCs want to see marketers reporting on

• How to prioritize when investing in your marketing tech stack

• Why rev ops is so important and when to hire for it

• And more

Check out the full episode to hear what Heather had to say.

Podcasting has become one of the most popular B2B marketing tactics for driving top of funnel awareness, but it hasn’t really gained traction for use at the middle and bottom of funnel (and beyond).

Hello Audio is trying to change that with private podcasts, and on this week’s episode of The Inbound Success Podcast, Hello Audio co-founder Nora Sudduth explains what a private podcast is and how it can be used to drive greater content consumption, nurture leads, improve the customer experience, and boost internal communication.

Patrick Ward has served as head of marketing at three different companies ranging from one million to three hundred million in annual revenue, and repeatedly found success by focusing on five things which he says comprise the “marketing transformation mindset”.

In this week’s episode of The Inbound Success Podcast, Patrick breaks down those five things which include:

• The company story

• Using the language of the customer

• Growing employee advocates

• Leading with the humans first

• Experimenting with new technologies, but only leaning into them if they produce results.

Check out the full episode to hear why Patrick says these five things are key, and what you should know about them.

The model that most modern B2B businesses rely on to generate leads is broken.

That’s the premise behind Nelson Gilliat’s book “Death of the SDR and Birth of Buyer-Centric Revenue.”

In this episode of The Inbound Success Podcast, Nelson explains why marketers need to get off of what he calls the “MQL hamster wheel” and ditch SDRs in favor of creating thought leadership content and investing in organic social.