If you’ve ever had a slow period in business and immediately thought, Maybe I should just get a real job, you’re not alone. When income isn’t predictable, it’s easy to spiral and assume something is wrong. But let’s be real—nothing about traditional employment is guaranteed either. Your business can actually be the most stable thing in your life... once you learn how to plan for the normal ups and downs that every business experiences.

In this episode, I’m breaking down what could be causing revenue swings in your business (hint: it’s not just external factors), the mindset shifts that will help you stop making every dip in sales mean something terrible, and how to create more stability without sacrificing flexibility. We’re also talking about why some business owners quietly start avoiding signing new clients without even realizing it, and how to make sure you’re not accidentally one of them.

You will learn:

• Why “income instability” is often more about how you think about money than what’s actually happening in your business
• How to set up your offers and business model to avoid feast-or-famine cycles (without making everything complicated)
• The most effective way to prepare for slower seasons without panicking or hoarding cash like the apocalypse is coming
• The sneaky ways fully booked business owners push away new clients (and how to stop doing it)
• What to do if your usual marketing and sales strategies suddenly stop working (and why the answer isn’t to immediately change everything)

The truth is, income variation isn't the problem. It’s how you respond to it that matters. If you want to build a business that feels stable—even when sales fluctuate—this episode will show you how. Tune in now!

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