Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers. 

My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m so curious to see what’s inside. 

This got me thinking about emails and what makes readers want to actually open them. There are a lot of lessons we can take from snail mail that we can apply to digital mail. In this episode of ILL communication, I’m sharing the first part of my two-part series on getting your emails opened. 

In this first part, I’m highlighting a few simple tips and changes you can make when you send your emails to get people to open and read them. You’ll get my simple do’s and don’ts. 

Next week, you’ll get my plug-and-play subject line formulas. We will talk about preheader text in emails and how that can help or hinder your open rates. 

This series is going to be full of my best tips so make sure to tune in so you don’t miss a thing! 

Show notes are always available at www.kimkiel.com!

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