In recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create useful products and services, and in cleaning, it has shown significant potential in improving the efficiency and safety of cleaning processes. 

Victoria Meyer chats with Rashda Khan, Sr. Director of Product Innovation for Barentz, a member of the HI&I leadership team, and is responsible for support across the business, driving new product development, and innovation efforts. 

Topics discussed this week: 

• Product innovation in the value chain now versus many years back
• Increased demand for biotechnology in the cleaning  industry 
• Drivers that are moving us toward biotechnology in the cleaning world
• Education for the consumer, the customer, and the end user
• Challenges in  commercializing and scaling in bio-based products and applications
• Rashda’s role as Barentz influences the formulations, specifications, and applications of the new products
• The innovation process at Barentz 
• Being empathetic to our customers and our consumers
• Striking a balance when having innovation opportunities, and an array of potential suppliers
• Challenges in innovation during and after the pandemic

This is a great and interesting conversation, so tune in!  

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