In this week’s episode of The Boxoffice Podcast, co-hosts Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about Black Widow’s second box office weekend and NATO’s statement on Disney’s hybrid release strategy. In the main segment, Daniel and Rebecca sit down with Brandon Jones to discuss Cinema Lab’s continuous effort to revitalize moviegoing in community theaters, the challenges of marketing new locations, and the organization's future plans and projects.

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Episode Resources:

• CinemaCon 2021
• Cinema Lab

What to Listen For

• 00:00 Intro
• 02:16 What’s up with the team this week?
• 03:36 Box office numbers this week
• 08:23 A breakdown of the PVOD revenue 
• 11:00 Black Widow’s 2nd week didn’t see much of a drop
• 14:13 Young audiences are driving ticket sales
• 15:57 The stances of players that have committed to day-and-date releases
• 19:04 Black Widow was the summer movie
• 20:26 This weekend’s box office predictions
• 22:56 Brandon Jones on revitalizing community theaters
• 24:17 Cinema Week bounced back after being closed for more than a year
• 25:30 The Cinema Lab project
• 27:01 The challenges of marketing new locations 
• 30:39 How can community theaters thrive?
• 33:21 What’s the future for Cinema Lab in the future?
• 35:09 There is a willingness to bring theaters in real estate properties
• 36:55 Loyalty programs are reward programs in a unique way
• 38:35 Movie theaters owned the relationship with the moviegoers 
• 40:35 Tools to utilize to get in touch with the target audiences
• 43:49 Most exhibitors only push out the content studios give them