Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!

00:00 Introduction
00:45 Welcome to the Book Funnel Podcast
01:14 Meet Donovan Scherer: Author and Illustrator
02:06 Studio Moon Fall: From Graphic Design to Bookstore
03:12 New Book Release: Chubba Mold
04:27 Illustration vs. Writing: Creative Processes
06:05 Author Updates: Current Projects and Challenges
15:53 Tips from the Trenches: Self-Publishing and Marketing Advice
31:18 Speeding Up the Writing Process
31:31 Exploring Voice Recorders for Writing
32:40 Studio Moonfall: An Author's Haven
34:38 Supporting Independent Authors
36:32 Tour of Studio Moonfall
40:15 Merchandising Opportunities for Authors
48:53 Navigating Bookstore Sales and Returns
01:01:42 Organizing Local Author Events
01:06:16 Challenges of Hosting Events in a Small Bookstore
01:07:02 Building a Local Fan Base for Authors
01:08:22 Importance of Merchandise and Frequent Events
01:08:59 Hosting Author Signings and Events
01:11:53 Consulting and Hiring Illustrators
01:16:55 Genres Suitable for Coloring Books
01:20:12 Author Submissions to Studio Moonfall
01:26:38 Origin Story of Studio Moonfall
01:30:48 Creating and Marketing Diverse Products
01:35:40 Incorporating Games into Book Marketing
01:40:29 Final Thoughts and Farewell

[More About Donovan Scherer & Studio Moonfall]
Studio Moonfall Website: https://studiomoonfall.com/
Author Submissions: https://studiomoonfall.com/resources/...
Donovan's Books on Amazon: https://www.amazon.com/stores/author/...

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