IndieGameBusiness®

The goal of the talk is to provide case study tips regarding the proper execution of documents necessary to efficiently execute a premium Steam game business development analysis, including contemporary methodologies, algorithms and general structure. The attendees will learn how to draw proper conclusions by completing a direct competition analysis, preparing a P&L, sum up competition rev estimates and more.

Safe In Our World and PTW discuss the landscape of online safety, uncovering key elements for supporting players, users, communities, and frontline teams. We highlight critical factors that contribute to constructing and maintaining secure environments where players and teams can thrive without compromising their safety. From privacy concerns to combating toxicity, we explore a comprehensive range of issues. We share insights on successful strategies, innovative approaches, and real-world case studies that have proven effective in mitigating risks and enhancing overall safety.

Join Manon Salaché as she explores the critical role of market analysis during game development. Learn how an in-depth market study can enhance your marketing strategy, boost user acquisition, and position your game for success before launch. This presentation covers key elements such as competitive analysis, market positioning, and demonstrates how to use these insights to craft effective strategies.

Key Takeaways:

- Essential elements to structure your market analysis.

- Techniques for identifying and analyzing your market.

- Optimizing your marketing message for your audience.

Join us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank.

We explore the differences between indie, III, AA, and AAA games, as well as the distinctions among mobile, PC, console, and VR platforms. Guy highlights global marketing and publishing opportunities, diving deep into key marketing categories such as market research, brand strategy, creative services, and physical & digital distribution.

Guy also delves into community-driven marketing for GAAS and other games, effective use of social communication channels, PR strategies, and the balance between paid and unpaid media. He discusses partner marketing, the advantages of different game stores (Steam, Epic, GOG, GreenManGaming, Humble, etc.), and how to allocate budgets across these categories effectively.

Moreover, Guy addresses the balance between funding development and marketing, the role of transmedia in marketing, and when it can be beneficial versus distracting.

Social Media:

Twitter: Guy Costantini on Twitter

LinkedIn: Guy Costantini on LinkedIn

#IndieGameBusiness #GameMarketing #IndieGames #GameDevelopment #MarketingStrategy #CommunityMarketing #PR #PaidMedia #GamePublishing #GamingIndustry #Transmedia #PCGames #ConsoleGames #MarketingBuzzwords

Video game publishing agreements can be difficult for indie developers to understand, and even harder to successfully negotiate with the publisher. In this session, join video game lawyer Zachary Strebeck, Matthew Vernace, and Alan Wilson to discuss the major issues that come up with most publishing agreements, what to push back on and what to accept, and other tips and tricks for navigating your publishing deal.

Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for the indie developer or publisher who wants a primer on discount schedules, sale strategies, and how to best unite marketing and publishing to push your game through the noise of the marketplace.

Join our engaging roundtable with seasoned industry experts, tailored for new indie developers. This session delves into the essentials of crafting compelling game demos, assembling a skilled team, enhancing your project's visibility, and mastering your inaugural pitch. Explore the core ABC's of indie game startups—Ambition, Building, and Communication. Gain practical strategies to transform your game ideas into thriving ventures and establish a resilient mindset crucial for success in the dynamic world of gaming.

Just over 10 years ago, Nightdive Studios consisted of three employees; now there are over forty of us at an award-winning studio. Please join us for a talk focused on building your brand and gaining and maintaining consumer trust.

In the competitive games market, a great idea is just the beginning. To bring your vision to life, you need to convince the right publisher to back your project. This talk will guide you through the essential elements of a winning pitch, from crafting a compelling narrative and showcasing your unique selling points to avoiding common pitfalls. Whether you're an indie developer or a seasoned pro, learn the strategies that can turn your pitch into a publisher’s next big deal. Get ready to perfect your pitch and win over publishers!

Discover budget-friendly playtesting strategies and tools to optimize