IndieGameBusiness®

By Jay PowellLeisure Video Games

IndieGameBusiness® episodes

January 25, 2020Peter Kojesta - All the S*^& They Don't Tell You About Indie Game Development
Peter Kojesta is the CEO at Exis Interactive and he's been in the industry for 20 years. We sit down for a talk on all the crap they DON'T tell you about being an indie dev. Things like:
The outsource / contracting world and the trap for indies

How you’ll often get stuck with a newbie managing outsource – even when you have 15+ years’ experience.

How change in client’s team means you often lose the gig

Common misconceptions for small developers / a few hard truths

and a lot more....
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 36 min
January 14, 2020 Chris Zukowski - Finding you game's "hook" and more marketing tips
We welcome Chris back to the show to discuss how to find your game's hook, what felt he did right and wrong in marketing his latest game, and more!
Links from the show:
http://returntoadventuremountain.com/how-to-design-mario-levels-that-dont-suck/
http://howtomarketagame.com/free
http://howtomarketagame.com/2019/12/11/how-i-do-competitive-analysis-for-my-game/
http://howtomarketagame.com/2019/12/23/know-your-games-anchor/
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

1 hr 3 min
December 23, 2019Victoria Tran - The Kitfox Games "$0 Marketing Plan" For Indie Game Devs
If you haven't read Victoria's articles on indie game marketing you should do that first. We cover a lot in this episode, but here are a few points.
Victoria explains the modern buyer's journey.

She outlines some of the most common mistakes teams make in marketing

We cover how you approach marketing with a title like Dwarf Fortress

What tools she uses to manage all this

and more....
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 14 min
December 23, 2019Elena Lobova - Networking, Pitching, and Business Development For Indie Game Devs
Elena grew developer iLogos from just a handful of people to over 300 in a matter of years. Her advice and experience when it comes to business development is certainly to be listened to. Especially if you are trying to find new contract work for your studio. In this episode we cover:
Common mistakes developers make

How to make your game more attractive to publishers

Tips for networking to grow your company

and of course there is more!
*Bear with us on the audio for this episode. Elena was in a coffee shop at the time.
https://www.linkedin.com/in/olenalobova/
https://www.facebook.com/olena.lobova
https://www.facebook.com/gameachievershub
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 13 min
December 13, 2019 Elliot Callighan - Everything you need to know about indie game audio
Having a great audio solution for your indie game can get expensive. Unlock Audio has created a system that helps. We're talking with Elliot Gallighan today to answer all your questions on how to give your indie game a AAA audio solution.
Unlock Audio - https://www.unlockaudio.com/
Unlock's awesome pricing tool - https://tool.unlockaudio.com/
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 3 min
December 05, 2019 Renee Gittins - Tips for a successful Kickstarter campaign and how the IGDA can help
Renee Gittins is both an indie developer and the Executive Director of the IGDA. She stopped by the show today to give postmortem on her successful Kickstarter and talk about the new happenings at the IGDA. The links mentioned on the show are listed below.
https://store.steampowered.com/app/378690/Potions_A_Curious_Tale/
https://www.gamasutra.com/blogs/JustinFrench/20180129/313801/The_Importance_PreRelease_Community_Building_And_Early_Organic_Marketing8203_For_Indies.php
https://www.kickstarter.com/projects/1268017280/potions-a-curious-tale
https://igda.org/
https://discord.gg/igda
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

1 hr 12 min
November 28, 2019 Sebastien Pacetti - How to Run a Competitive Analysis For Your Indie Game
Sebastien knows a bit about positioning products. He's been in the industry for 15 years and has worked on everything from indie games to digital distribution at Amazon. Most recently, in addition to his indie game, he's built the Yunoia platform that pairs developers with publishers. As part of that platform, he and his team created the PPG tool (https://game-statistics-staging.herokuapp.com/) that lets indie devs do some great research before launching their game.
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: https://mixer.com/IndieGameBusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 9 min
November 07, 2019 Dan Rogers - Copyrights, Trademarks, and Indie Developers
You know copyrights and trademarks are important, but how much do you know about the difference between them, how to get one, and what to do when you have one? That's why we brought industry veteran attorney Dan Rogers to the show. We go through these questions and more (while trying to raise money for Indie's charity drive on Twitch).
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr
October 28, 2019 Juney Dijkstra - The Untold Value of a Good Publisher
We typically only look at publishers as a source of funding and marketing. Juney explains all the additional value a good publisher can add from SKU strategy to securing age ratings to finding development support. There's a lot of untold support that comes from a good partner and Juney lefts the veil on all of it.
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 12 min
October 27, 2019 Red Vonix - The Indie Guide to the Tokyo Game Show
Red Vonix returns to the show to talk about his experience as an indie dev at the Tokyo Game Show. We talk preparation, knowing some Japanese, customs, and how to best approach the show.
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie
1 hr 3 min

About IndieGameBusiness®

From the publisher's feed

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.