According to reports, Mars Wrigley, the producer of snacks like Mars and Snickers chocolate bars has maintained its title as the world's biggest confectionery firm in 2023 with $22bn of sales. The company is targeting high growth markets including  Singapore, the Philippines, Vietnam, Malaysia, and Thailand…markets that have significant opportunities for growth and innovation for the snacking category in a complex and diverse region.

What's its strategy to conquer emerging markets in Asia? What kind of challenges is the company facing in such a culturally diverse region? Kalpesh Parmar, Regional General Manager for Mars Wrigley Asia, tells us more.

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