The retail landscape has dramatically transformed since the GSS began in 1994. In addition to shopping events such as Black Friday and Cyber Monday, there are now regular monthly sales on double-digit days which can lead to discount fatigue. As consumer expectations shift, how can retailers future-proof their operations, stay relevant and achieve success?

Yash Thakker, Director of Cloud Consulting of Searce, one of Google Cloud's largest partners globally, tells us more. 

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