Chinese animated blockbuster 'Ne Zha 2' flies high at the box office, making history as the highest-grossing animated film worldwide, exceeding US$2 billion (S$2.7 billion) in global earnings. It has surpassed “Inside Out 2,”, becoming the first non-Hollywood production to crack the global all-time top 10 box office chart. In Singapore, it broke box-office records hitting the $2 million mark within days of its opening, the first China-made film to have done so. Why are such Chinese films performing so well in Singapore and the broader Southeast Asia region? Joyce Lee, Managing Director of Encore Films, which is the distributor of 'Ne Zha 2' in Southeast Asia shares insights into the surge in popularity of Chinese films.

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