Singaporeans love to snack — but today’s consumers expect more from their treats. They’re looking for healthier options, adventurous global flavours, and brands that align with their values. So how can snack makers keep up with evolving habits while staying profitable and relevant? 

On Industry Insight, Maureen Tayengco, Head of Consumer Insights and Analytics, SEA and AMEA, Mondelez International, joins Lynlee Foo to unpack the big trends shaping the future of snacking in the region. From health and sustainability to nostalgia and hyper‑personalisation, she shares what businesses need to know to win over savvy snackers.

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