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Based on years of research, Cialdini discovered 6 key principles of persuasion which lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to improve your influence and concurrently guard against others’ manipulation.
#influence #robertbcialdini #audiobooksumarry
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66 ratings
Based on years of research, Cialdini discovered 6 key principles of persuasion which lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to improve your influence and concurrently guard against others’ manipulation.
#influence #robertbcialdini #audiobooksumarry
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