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Former fitness influencer Brittany Dawn is being sued by Texas for alleged deceptive trade practices over an online training and nutrition program she sold starting in 2014. By 2019 the media started reporting on wide-reaching consumer complaints and Dawn issued a now-deleted YouTube apology and stopped selling the programs. Texas is seeking monetary penalties and a permanent injunction against Brittany Dawn from selling certain types of fitness and nutrition programs. Making marketing claims that are not accurate can subject a business or individual to a wide range of civil penalties. You don’t want to girl boss yourself into legal trouble. 

ResourcesFTC Guidelines

• https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
• https://www.ftc.gov/system/files/documents/plain-language/bus28-advertising-and-marketing-internet-rules-road2018.pdf  

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