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What happens when a passionate employee who studied business and entrepreneurship in college leads the influencer marketing program at a thriving business? Spoiler alert: magic ensues. Our guest this week is Adam Sierra, an instrumental part of the team at Weave, the all-in-one patient communication and engagement platform.

Together, we uncover the power of partnerships and discuss the importance of human connections in business. We shed light on the critical role of patient communication for small business owners, especially those in hearing care. Debunking the misconception that influencer marketing is exclusive to large corporations, we delve into how micro influencers are a game changer for word of mouth growth. You'll also learn about Weave's novel approach of allowing hearing care providers to text their patients, offering a truly personalized experience.

The journey doesn't end there. We traverse the challenging terrain of customer service and reveal how Weave's integration with Sycle has revamped the patient experience. You'll hear about the multitude of ways Weave can streamline your business operations, from managing your phone system and Google reviews to scheduling reminders. And to put the cherry on top, we explore the concept of the E-Myth and how robust systems and processes can empower business owners to run their establishments more efficiently. Tune in for this insightful and enlightening conversation with Adam Sierra!

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