This week, inspired by the nostalgic TV masterpiece (excl. reboot) on Lifetime, Unsolved Mysteries, Kate introduces a (maybe?) new series she's testing called "Influencer Unsolved Mysteries," where she wants to deep dive into niche influencer lore, specifically times when fans/followers have been left with unanswered questions or presented with mysterious explanations for something that wouldn't usually be our business, but they told us about it first and it's their literal business.

The first episode of IUM discusses Seth and Jenna Wright, Ballerina Farm relatives who were formerly known as @whiteshantyathome, and their home construction project that grew their social media following in 2019-2020 due to sharing the process of building an unusual but grand English manor-style home made entirely of limestone by hand in Utah. They appeared to pour their hearts and souls into creating their "little piece of England" on a homestead in Utah, where they planned to raise their seven homeschooled kids (and Scottish Highland cows that matched their aesthetic). But one night in August 2020, everything they worked for went up in flames in the blink of an eye, and the half-finished custom home they built themselves stone by stone was destroyed in a matter of minutes by a house fire. What happened? What details did we miss about that tragic night due to their not explaining more until they went private? Why did they nearly disappear from social media for the past four years? Why are they back now? Is it to share their latest renovation? Or because they became known for posting far-right conspiracy theories the last time they were active in the fall of 2020? Tune into this BTI5 deep dive to see what we can find.

If you like this series, call or text 775-HEY-BETH to nominate your next influencer mystery. No topic is too light or heavy, whether an active account abruptly went dark, a friendship had a falling out, or a normal-seeming person went from zero to zealot faster than you can say, "Do your research." The goal isn't to drag anybody, but to have a watering hole for those of us who were chronically online before it was a term and check in on the bloggers and influencers of yesteryear we obsessed over, how they relate to current issues, and revisit their stories through a comedic, critical, and [where warranted] compassionate lens.

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