Informed: the podcast for LinkedIn® users

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best?

Following some interesting research I saw this week, I thought that would be an interesting topic to explore.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content.

Also covered in this episode;

• Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down!
• Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists
• A LinkedIn bug that allowed a fake job to be posted – CEO of Google!
• LinkedIn will be moving its servers to the cloud!
• Why is your post trending and is it something to celebrate?
• What exactly is a ‘Top’ comment?
• Do hashtags in comments count?
• Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views
• Question – Can you see the activity from someone from when they were blocked (after you unblock them)

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to this weeks digest of all things LinkedIn.

Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors?

More of that later but first…..

• LinkedIn Member number exceeds 645 million
• Iran-Linked APT34 Invites Victims to LinkedIn for Fresh Malware Infections
• Help clients discover your services with a new feature on LinkedIn

For the full show notes go to https://linkedinformed.com/episode256/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps.

About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest.

What on earth does that mean?

So I arranged to have a chat with him and he explained to me his theories and how he uses his understanding of the ‘social brain’ to achieve success on LinkedIn…….so I just had to get him on the show!

But first…..Go to https://linkedinformed.com/episode255/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this……

Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from?

This week I’m investigating what I call the LinkedIn Invitation Tsunami. What is it, why does it happen and what you should do if it happens to you.

But first…..

Go to https://linkedinformed.com/episode254 for the rest

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Apparently, at LinkedIn they have a saying;

 “People You Know, Talking About Things You Care About.”

And so they have announced that they have been adjusting our feed algorithm to give us exactly that.

More at https://linkedinformed.com/episode253

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show.

In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles

For more go to linkedinformed.com/episode252

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Covered in this show;

• A brief history of LinkedIn Ads
• Can you have too many followers
• Do paid followers have any benefit?
• Spy used AI-generated face to connect with targets
• New invitation feature (coming soon)
• Scheduling posts - is it worth bothering?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes.

I consider it a real privilege to host and produce the show and I’ve had such an amazing time putting together all 250 of them!

Items in this show;

4:44 - Interesting stuff I saw this week

17:07 LinkedIn Updates

29:07 Can you spot a fake profile

51:46 Post of the week

56:06 AFQ - question

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate!

I nearly skipped a week but I just had so many good posts to talk about……thank you all so much for nominating them, the quality seems to be increasing!

So the main thrust of this episode is to talk through four brilliant posts that grabbed our attention this week but first….

For more go to https://linkedinformed.com/episode249

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.