Informed: the podcast for LinkedIn® users

Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates!

That said, I have a lot to talk about in this episode.

Firstly, due to a family bereavement, I will not be producing an episode next week but will be back the week after.

For the remaining notes go to https://linkedinformed.com/episode238

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it?

More of that later……

• New Ways to Keep a Pulse on the Companies You Care About
• Five Things We Learned from Microsoft’s Earnings
• Introducing Interest Targeting
• LinkedIn Articles versus LinkedIn Posts/Updates
• Could it be that ‘Trending content in your area’ might actually be paid ads! Listener Mark Lee got in touch with this message “I saw a post on my home page yesterday. Linkedin was showing it to me allegedly because it was ‘Trending in London’. This was odd for two reasons. Firstly it contained a link to a newspaper article (so encouraged me to leave the Linkedin platform). The other reason it was odd was that the article was not able to be viewed by anyone outside the USA. So why was it trending in London? I don’t think it was. But equally, why would a foreign newspaper (or anyone else) sponsor a link to an article that can’t be viewed by the people who see the link? What is going on here?

For the rest of the show notes go to https://linkedinformed.com/episode237

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to a new episode, this week is very different as the majority of this show will be dedicated to a talk that I'm giving this week on LinkedIn visibility and posting techniques.

But first I wanted to highlight three posts that each deserve a special mention, all for different reasons.

Go to http://linkedinformed.com/episode236/ for the more

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Happy New Year!

I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I  decided to completely switch off from all work matters, it has been a busy last 2 weeks catching up on everything.

The main subject this week is empathy. If you are a long time listener then you may recall that I covered this previously in episode 122. I’m aware that many of you have only started listening to the show more recently and many don’t listen to every episode so I decided to cover it again…mainly because it is such an important subject!

More of that later…..

• Lessons from my Linkedin experiment 2018
• The Contrepreneur interview with Mike Winnet
• LinkedIn Censored A Pro-Democracy Activist’s Profile In China
• LinkedIn now requires phone number verification for all users in China
• Facebook investigates ‘deceptive’ election operation backed by Reid Hoffman

For more, go to http://linkedinformed.com/episode235

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to the Christmas edition of the podcast.

This will be the last episode this year so let me wish you all a fantastic Christmas break and an exciting a prosperous new year.

For the rest of the notes go to http://linkedinformed.com/episode234/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to episode 233 and this week I’m looking forward and planning for next year.

What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode.

Before that though…..

I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post but it is worth examing why it went viral.

To read more go to http://linkedinformed.com/episode233/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to episode 232. This week the focus is all about my favourite subject….communication.

If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too!

So you can imagine how excited I was when I recently met Kim Arnold, a communications and marketing expert!

So this weeks episode is focussed on a chat I recently had with Kim about how we communicate on LinkedIn and how we could do it better!

but first…..

• Microsoft And LinkedIn Can Revolutionize Retail!
• LinkedIn Crossed the Privacy Line with Targeted Facebook Advertising
• The State of LinkedIn Profiles Today & Making Yours Even Stronger

Mike Winnet does it again and gets more comments on this spoof copy post!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Whilst the title for this episode is about posting, I actually have two main topics to cover this week.

• Posting for Engagement – A case study
• A closer look at new LinkedIn Events

I also have a ‘not’ post of the week as well as a post of the week!

In addition, we cover the following;

• LinkedIn Stories
• New Boolean operators
• UK top voices
• Three new features
• LinkedIn Live video rumours

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to the 230th episode.

This week I cover;

• LinkedIn Events
• Do pods violate the user agreement?
• LinkedIn Top Voices 2018
• Several new features
• Rumour - LinkedIn Stories!
• LinkedIn Pages

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimization and incentives in social networks’.

This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were being given too much visibility on our homepage feeds

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.