Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it?

More of that later……

Interesting Stuff I Saw This Week

• New Ways to Keep a Pulse on the Companies You Care About
• Five Things We Learned from Microsoft’s Earnings
• Introducing Interest Targeting
• LinkedIn Articles versus LinkedIn Posts/Updates
• Could it be that ‘Trending content in your area’ might actually be paid ads! Listener Mark Lee got in touch with this message “I saw a post on my home page yesterday. Linkedin was showing it to me allegedly because it was ‘Trending in London’. This was odd for two reasons. Firstly it contained a link to a newspaper article (so encouraged me to leave the Linkedin platform). The other reason it was odd was that the article was not able to be viewed by anyone outside the USA. So why was it trending in London? I don’t think it was. But equally, why would a foreign newspaper (or anyone else) sponsor a link to an article that can’t be viewed by the people who see the link? What is going on here?

For the rest of the show notes go to https://linkedinformed.com/episode237