Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach.

We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales.

As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society.

This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.

Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation.

In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor.

She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income.

Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments.

As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career.

Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.

Takeaways:

• Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods.
• She discovered her passion for sales while working in a male-dominated industry as an introverted woman.
• The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat.
• Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales.
• Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business.
• Saying yes to speaking opportunities led to unexpected connections and growth in her career.

Questions that close sales training:

https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.

Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.

What You'll Learn:

• Why your LinkedIn profile is like getting in the car before you start the engine
• The weekly practice principle that transforms LinkedIn beginners into confident users
• How small engagement on the right road beats viral posts on the wrong one
• Why people who've been "following you for months" are more valuable than commenters
• What makes the RAISE Accelerator different from DIY LinkedIn learning

Key Takeaways:

✔ Your profile is your vehicle—get it road-ready before you start posting

✔ Consistency beats perfection: weekly lessons trump sporadic practice

✔ Small engagement with the right people > viral posts with the wrong audience

✔ Lurkers often convert better than active commenters

✔ 12 weeks of structured learning = your LinkedIn "driving license"

Mentioned in This Episode:

• Visibility VIP Package (Profile optimization in two 1-hour sessions)
• RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)
• Louise's book: "Raise Your Visibility on LinkedIn"

Resources:

• Join RAISE Accelerator: louisebrogan.com/mastermind
• Connect with Louise on LinkedIn
• Website: louisebrogan.com

Happy Thanksgiving to US listeners! 🦃

Takeaways:

• This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform.
• Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills.
• Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics.
• The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform.
• Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn.
• The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn.

Links referenced in this episode:

• louisebrogan.com/forward/mastermind

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work Harder

In this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.

She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.

Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.

And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.

• What COPE really means: How to repurpose one piece of content into multiple formats and platforms.
• Why your ideal client matters most: How to write for one person, not everyone.
• How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.
• How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”
• Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.
• Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.

• Create once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.
• Your content should work for you, not the other way around.
• LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.
• Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.
• Don’t fear AI. Use it to save time and amplify your voice, not replace it.

Try the COPE exercise:

1. Choose one piece of content — a blog, video, or podcast.
2. Repurpose it into at least three new pieces (quotes, clips, a newsletter).
3. Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility.

Want to experience this level of coaching live?

Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January.

• 12 weeks of live group training
• $1,500 USD investment
• Learn how to attract leads and sales from LinkedIn without the overwhelm

👉 Learn more at louisebrogan.com/mastermind

TimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston

• Website: louisebrogan.com
• LinkedIn: linkedin.com/in/louisebrogan
• YouTube: Raise Your Visibility Online
• Join the Mastermind: louisebrogan.com/mastermind

Louise learns that Dunkin’ Donuts was born in Massachusetts — and yes, she plans to taste-test for research purposes.

In this episode, Louise sits down with Justin Brown, co-founder of Primal Video and one of the most successful entrepreneurs featured on the podcast. With over 11 years of consistent YouTube content creation and a seven-figure business built primarily through organic traffic, Justin shares invaluable insights on leveraging YouTube for B2B growth, lead generation, and building a sustainable online business.

• Why YouTube isn't overcrowded - it's actually an untapped opportunity for most businesses
• How YouTube functions as both a search engine and discovery platform
• The longevity of YouTube content vs other social platforms
• Why 96% of viewers are new to your channel (and why that's normal)

• Creating evergreen vs trending content
• The power of beginner-level content (even if you think it's "too basic")
• How to optimise for YouTube search
• Batching content for efficiency (Justin's record: 8 videos in one session)
• The one-video-per-week consistency strategy

• YouTube ad revenue and how it works
• Affiliate marketing as the biggest revenue stream
• When to consider sponsored content (and when to say no)
• Using video descriptions as "soft sell" resource pages
• Building email lists organically without paid ads

• Playlist strategies for discovery and organisation
• End screen optimisation (viewer choice vs YouTube recommendations)
• How to structure videos to maintain viewer attention
• Why you should mention calls-to-action early in videos
• Linking to competitor content (yes, really!)

• The difference between AI tools that help vs AI-generated content
• Using AI for editing, research, and planning
• Why authenticity and human connection still matter
• The concept of "AI slop" and why to avoid it

[00:00:00] Introduction and welcome

[00:01:00] Justin's background and Primal Video journey

[00:03:00] Is YouTube too crowded? Debunking the myth

[00:06:00] The longevity of YouTube content

[00:08:00] Batching content strategy

[00:09:00] YouTube as a lead generation funnel

[00:13:00] Understanding YouTube analytics (96% new viewers)

[00:15:00] Video descriptions and linking strategies

[00:18:00] End screens and viewer retention

[00:20:00] Playlist optimisation

[00:23:00] Getting started: What videos to create first

[00:25:00] Monetisation strategies

[00:27:00] YouTube memberships and scaling

[00:29:00] Affiliate marketing insights

[00:30:00] Sponsored content considerations

[00:32:00] AI and the future of video content

[00:38:00] Keeping the human element in content

[00:39:00] How to work with Justin and Primal Video

• "There's no better opportunity than now to be putting yourself out there, your business, your company out there, and people are using these tools as search engines."

• "We have videos now that 10 coming up on 11 years old that are still getting views today."

• "YouTube for us is traffic. We don't run paid ads."

• "The video that I procrastinated around for a long time and did not wanna make because I thought it was too beginner turned out to be our biggest video."

• "96% of our views are from people who aren't subscribed."

• Primal Video YouTube Channel
• Primal Video Plus (membership programme)
• Descript video editing tool
• Ask Justin AI (chatbot)

• YouTube: Primal Video
• Website: Link to Primal Video

• LinkedIn: Louise Brogan
• YouTube: Raise Your Visibility Online
• Website: WWW.LOUISEBROGAN.COM

1. 
   
2. Start with your frequently asked questions - these make perfect first videos
3. Focus on beginner content - it attracts the largest audience
4. Commit to consistency (even just one video per week)
5. Optimise your video descriptions with resources and links

1. Don't wait for perfection - start creating and refining as you go

Subscribe to Raise Your Visibility Online for more conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

This week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.

After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.

This episode is essential listening if you're:

• 
  
• Considering starting your own business
• 
  
• 
  
• Wondering how AI will impact your career
• 
  
• 
  
• A female founder seeking investment guidance
• 
  
• 
  
• Curious about the angel investment world
• 
  
• 
  
• Concerned about the future of work
• 
  

Only 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.

"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."

Recent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"

Laura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.

"What problem am I solving and will people PAY for it? Because if they're not, there's no point."

On Starting a Business:

• 
  
• Bootstrap first—test your idea as a side hustle before leaving your job
• 
  
• 
  
• Question rigorously whether people will actually pay for your solution
• 
  
• 
  
• Team matters as much as the idea when seeking investment
• 
  
• 
  
• If bootstrapping doesn't work, you can pivot or try again with minimal loss
• 
  

On AI Transformation:

• 
  
• AI is replacing Google for information searches
• 
  
• 
  
• It will evolve into a complete operating system integrated with everything
• 
  
• 
  
• "Work slop" (unedited AI outputs) is creating new corporate problems
• 
  
• 
  
• The responsibility to upskill lies with each individual
• 
  
• 
  
• Free resources exist (OpenAI Academy) for learning
• 
  
• 
  
• Companies must treat AI as a fundamental change management project
• 
  

On Angel Investment:

• 
  
• Investment isn't the right path for every business
• 
  
• 
  
• Investors back teams, not just ideas
• 
  
• 
  
• Expect it to take at least 10 years for most startups
• 
  
• 
  
• Due diligence is rigorous—your competition, IP, and market will be thoroughly examined
• 
  
• 
  
• Angel investors only get returns if there's an exit
• 
  

On the Future of Work:

• 
  
• Graduate unemployment is around 30%
• 
  
• 
  
• Some jobs will disappear or reduce significantly
• 
  
• 
  
• Universal basic income is discussed but no real solutions are being proposed
• 
  
• 
  
• Young people need education systems that prepare them for an AI-integrated world
• 
  
• 
  
• Working together and learning AI as teams is crucial
• 
  

1. 
   
2. Test your business idea: Ask people in your network if they'd actually pay for what you're proposing
3. 
   
4. 
   
5. Use AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional search
6. 
   
7. 
   
8. Learn together: Take on AI projects as a team to upskill collectively
9. 
   
10. 
    
11. Be specific with prompts: Tell AI exactly what you want, including reference types and data parameters
12. 
    
13. 
    
14. Always verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates information
15. 
    
16. 
    
17. Find a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable
18. 
    

• 
  
• 2% of VC funding → all-female founded companies
• 
  
• 
  
• ~80% of VC funding → all-male teams
• 
  
• 
  
• 47% of AI outputs valued higher than human expert outputs (October 2024)
• 
  
• 
  
• 30% graduate unemployment rate
• 
  
• 
  
• 36 channels broadcast from Turner Broadcasting's European offices at peak
• 
  
• 
  
• 10 years typical timeline for startup success
• 
  

On structural bias:

"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."

On AI speed:

"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."

On resilience:

"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."

On upskilling:

"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."

Angel Academy

Founded by Sarah Turner over a decade ago

Focus: Supporting female founders with investment and expertise

Connect: Search for Angel Academy on LinkedIn

OpenAI Academy

Free courses on AI, prompting, and practical applications

Available for individuals, charities, and organisations

Laura Meyer

Connect on LinkedIn: Laura Meyer

Angel investor focused on female-founded startups

Background: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner Broadcasting

Louise Brogan

Host: Raise Your Visibility Online

Based in Carnmoney, Northern Ireland

Specialises in helping businesses raise their visibility online

LinkedIn: Louise Brogan

Mentioned in Episode:

• 
  
• Louise Doyle (previous podcast guest) - Founder of Needy
• 
  
• 
  
• NotebookLM - AI tool for team knowledge management
• 
  
• 
  
• The Rose Review - Report on female entrepreneurship
• 
  

Raise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.

Episode: RYVO Podcast with Laura Meyer

Host: Louise Brogan

Guest: Laura Meyer, Angel Investor

Duration: Approximately 40 minutes

Topics: AI transformation, female founders, angel investing, future of work, startup advice

What's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.

Questions for future episodes? Connect with Louise on LinkedIn.

If you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.

Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast app

Next Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.

Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing investment

#Podcast #AI #FemaleFounders #AngelInvesting #Entrepreneurship #FutureOfWork #StartupAdvice #BusinessLeadership #WomenInBusiness #Technology #UKBusiness #NorthernIreland

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.

This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedIn

You can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tier

I also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedIn

Find out more info here - www.louisebrogan.com/mastermind

Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.

As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.

Takeaways:

• This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients.
• Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms.
• The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings.
• A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented.

Links referenced in this episode:

• calendly.com/louisebrogan
• raisevisibilityonline

Companies mentioned in this episode:

• LinkedIn
• Calendly
• ChatGPT
• Descript
• Riverside
• Canva

Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."

In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.

Mary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.

• Three phases: corporate employee, startup founder, angel investor/mentor
• Co-founding and selling Learning Pool
• Transitioning from wage slave to entrepreneurial freedom

• Entrepreneur in Residence at University of Oxford and Ulster University
• Investment committee member at Coin Invest Capital (Lithuania)
• Mentoring hundreds of founders annually
• Building Awaken Hub and Awaken Angels

• 
  
• Challenges women face in raising early-stage financing
• The importance of flexible accelerator programs for working mothers
• Building Ireland's first women-led angel syndicate
• Supporting women founders across the island of Ireland

• 
  
• The "100 People" exercise for maintaining your network
• Building a network of value, not just utility
• Why networking is a long-term investment
• The importance of being in credit with your network

• 
  
• The two hardest jobs: attracting talent and raising investment
• Why visibility matters for recruitment
• The mindset differences between corporate and startup culture
• Speaking engagements and building your profile

"I call myself a critical friend and backer of horses"

"Planting a thousand flowers and seeing which of them grow"

"Networks are about we, we, we - not me, me, me"

"Every opportunity in business is attached to a person"

"I always like to be in credit with my network"

• Awaken Hub - Social enterprise supporting women founders across Ireland
• Awaken Angels - Ireland's first women-led angel syndicate
• Learning Pool - E-learning company co-founded by Mary
• Coin Invest Capital - Lithuanian sovereign investment fund

• LinkedIn: Mary McKenna
• Blue Sky: @MaryMcKenna

Louise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.

• [00:02:00] Mary's six-word introduction
• [00:04:00] The three phases of Mary's career
• [00:09:00] Starting Awaken Hub during COVID
• [00:14:00] The two hardest jobs for startup CEOs
• [00:21:00] Networking and people collecting
• [00:28:00] The "100 People" exercise

#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #Mentorship

If you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.

In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.

00:00 Introduction and Overview

01:23 LinkedIn's New Algorithm: A Game Changer

02:58 Understanding the AI's Role

04:54 Impact on Your LinkedIn Strategy

05:52 Practical Tips for LinkedIn Success

08:15 The Future of Social Media Algorithms

09:00 Conclusion and Final Thoughts

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.

Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.

This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.

• How to transition from traditional industries to tech entrepreneurship

• The psychology behind effective corporate gifting strategies

• Building algorithms that create genuine human connections

• Strategies for reducing waste while growing your business

• How to leverage local partnerships for global impact

• The importance of making recipients feel truly valued

• Practical steps for building a tech-driven business from scratch

• Corporate gifting tactics that actually work for large organisations

• The Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swag
• Tech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiences
• Sustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategies
• Entrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for success

Lou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.

• 
  
• 00:00 Introduction to Raise Your Visibility Online
• 00:52 Meet Lou Doyle: Entrepreneur and Mom
• 04:16 The Journey to Entrepreneurship
• 06:39 The Birth of Needi: A Gifting Company
• 13:27 Building a Tech-Driven Business
• 16:32 Passion for Tech and Data
• 17:10 The Power of Connection
• 19:48 Building Needi from Scratch
• 22:55 Corporate Gifting Strategies
• 28:53 Future Growth and Global Expansion
• 30:43 How to Connect with Needi

[email protected]

www.needi.co.uk

https://www.linkedin.com/in/louiseneedi/

Louise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.

• Business owners looking to improve corporate relationships
• Entrepreneurs interested in tech startups
• Industry experts seeking innovative connection strategies
• Anyone wanting to build a more sustainable business model
• Professionals looking to elevate their online presence

Don't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!

Episode Description:

In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.

Shownotes:

• Welcome and introduction to Louise Brogan, LinkedIn expert and CEO
• Surprising new research from Buffer on LinkedIn posting frequency
• Key findings:
• Posting 2–5 times/week: +1,182 impressions per post
• Posting 6–10 times/week: +5,000 impressions per post
• Posting 11+ times/week: Up to 17,000 more impressions per post
• The compounding effect of frequent posting
• Practical tips for busy professionals:
• How to repost for different time zones
• Balancing quality and quantity
• Content ideas that work:

1. Industry news & analysis
2. Behind-the-scenes content
3. Step-by-step tutorials
4. Surprising stories
5. Simplifying complex topics
6. Showcasing your work
7. Actionable insights
8. Collaborations & joint webinars
9. Memorable frameworks (COPE: Create Once, Publish Everywhere)
10. Community spotlights
11. Micro-interviews

• Why carousels outperform other formats on LinkedIn
• Tips for creating effective carousel posts
• The importance of consistency and delivering value
• Resources mentioned:
• Buffer’s research
• Ramit Sethi’s “I Will Teach You To Be Rich”
• The COPE framework
• Connect with Louise:
• Join the conversation on LinkedIn
• Visit the blog for more tutorials
• Subscribe, share, and leave a review!