Join me, Louise Brogan, in this episode of Raise Your Visibility Online as I dive into LinkedIn’s big move toward vertical video—and what it means for B2B marketers like us.

I’ll walk you through the new video tab features, share practical production tips, and show you how to tap into the latest trends to boost your visibility. I also break down insights from LinkedIn’s 2025 Grads Report, including the most in-demand jobs and fastest-growing cities.

Plus, I introduce you to Descript—my go-to video editing tool that makes creating content so much easier.

If you want to stay ahead on LinkedIn, don’t miss this episode. You’ll get weekly updates, practical tips, and the tools I use to grow my business—and help you grow yours.

00:40 LinkedIn's Big Push into Video

01:19 Leveraging LinkedIn's Video Features

03:35 Production Tips for LinkedIn Videos

04:30 Spotlight on LinkedIn Video Creators

05:55 LinkedIn Grads 2025 Report Insights

08:06 Descript: A Handy Video Editing Tool

09:52 Conclusion and Weekly Updates

LinkedIn is more powerful than ever for small businesses, coaches, and consultants—but only if you know how to use it strategically. In this episode, Louise breaks down exactly what’s working on LinkedIn in 2025, the four areas you need to focus on, and simple actions you can take today to start seeing results.

Whether you're just getting started or want to turn engagement into leads, this episode gives you the tools and confidence to use LinkedIn for real business growth.

🧭 What You’ll Learn:

• Why LinkedIn is still a goldmine for B2B business owners in 2025

• The 4-part framework: Profile, Content, Connections, Conversations

• What’s working right now (video, carousels, thought leadership)

• 3 quick actions you can take today to boost visibility and start real conversations

💬 Connect with Louise:

• Website: https://louisebrogan.com

• LinkedIn: https://linkedin.com/in/louisebrogan

• YouTube: https://youtube.com/@raiseyourvisibilityonline 

⭐️ Leave a Review:

If you enjoyed the episode, please consider leaving a rating or review on Apple Podcasts or Spotify. It helps more people discover the show!

🎧 Subscribe & Listen:

Don’t miss future episodes—subscribe on your favourite podcast app!

Creating a Month's Worth of Content from One Video: A Step-by-Step Guide   In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video.    Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficiently create blog posts, LinkedIn newsletters, email newsletters, and more from one well-planned video.   This episode is packed with actionable insights for business owners who are eager to boost their online presence and engage their target audience without getting overwhelmed. Visit https://www.louisebrogan.com/videoguide for a detailed guide.     00:00 Introduction to Raise Your Visibility Online 00:45 Creating a Month's Worth of Content from One Video 03:31 The Power of Video Content 05:01 The COPE Framework: Create Once, Publish Everywhere 07:42 Implementing the COPE Framework 10:36 Conclusion and Next Steps

Feeling anxious about showing up on video for LinkedIn? You’re not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera.

Louise breaks down actionable strategies for overcoming shyness and leveraging video content to connect with peers, clients, and prospects. You’ll discover how to turn frequently asked questions, behind-the-scenes moments, and timely industry news into engaging, repurposable LinkedIn videos. Louise also offers pro tips on maximizing your video’s impact using just your phone—all without the need for fancy equipment, scripts, or perfection!

Whether you’re a business coach, consultant, or small business owner looking to raise your visibility on LinkedIn, this episode will leave you feeling confident and ready to hit record.

Timestamps:

• 00:00 – Why Most People Feel Awkward on LinkedIn Video

• 00:35 – Introduction: Louise Brogan & Her Mission

• 01:03 – Video Idea #1: Answering Your Industry FAQs

• 02:14 – Repurposing Your Video Content for Blog Posts & Newsletters

• 02:26 – Video Idea #2: Behind-the-Scenes at Your Business

• 03:15 – Keeping Content Relevant for Your Audience

• 03:43 – Video Idea #3: Sharing Industry News with Your Perspective

• 04:28 – Starting Conversations and Building Authority

• 04:44 – Quick Recap & Choosing Your Easiest First Video

• 05:00 – Final Tips: Recording, Captioning, and Engaging

Guest Bio: Louise Brogan is an experienced LinkedIn strategist who specializes in helping small business owners and professionals build their brand and grow their network on LinkedIn—without feeling overwhelmed. With a friendly, no-nonsense style, Louise empowers her clients to create authentic, engaging content that drives leads and sales. Her expertise has made her a trusted resource for anyone looking to leverage LinkedIn for business growth.

Resources & Mentions:

• Louise Brogan’s LinkedIn Profile

• LinkedIn’s video features and updates

• Tips on video creation and repurposing content for newsletters or blogs

Call to Action: Ready to boost your LinkedIn visibility with easy video content? Subscribe to the podcast so you never miss practical tips like these, leave us a review to let us know what resonated, and connect with Louise Brogan on LinkedIn. For more resources and support on growing your business on LinkedIn, visit our website and tag Louise when you post your video—she’d love to cheer you on!

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists

 

 In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.

 

Jillian shares her experiences, starting from her initial venture, Catch My Party, to the development of the MiloTree popup app and MiloTree Cart.

 

She emphasizes the power of email lists, actionable insights, and real-world strategies to attract leads and scale businesses effectively.

 

The discussion also covers the creation of digital products, such as workshops, cheat sheets, and memberships, to engage audiences and generate revenue.

00:00 Introduction to Raise Your Visibility Online

00:39 Meet Jillian Leslie: Entrepreneur and Innovator

 01:10 The Birth of MiloTree: A Tool for Content Creators

02:27 From Catch My Party to Pinterest Success

04:35 Expanding Milo Tree: Features and Benefits

09:29 The Importance of Building an Email List

21:19 Creating and Selling Digital Products

21:41 The Power of Memberships and Community

25:42 Getting Started with MiloTree

28:44 Conclusion and Final Thoughts

 

Jillian is an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads.

She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetize through selling digital products. 

On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses.

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events

In this episode of Raise Your Visibility Online, host Louise Brogan welcomes best-selling author, book coach, and speaker Stacy Ennis. Stacy shares her journey into book coaching, the transformative power of writing a book, and how it can elevate your personal brand. She offers invaluable insights on building an author platform, staying accountable, and choosing the right professionals in the publishing industry.

Louise also introduces Raise Your Visibility Online, a brand-new monthly membership designed to help entrepreneurs, coaches, and consultants use LinkedIn effectively to grow their business. The first session, Creating Your Next Three Months of Content with Louise Brogan  takes place on March 21st—a must-attend for small business owners and entrepreneurs. 

Join the Raise Your Visibility Online Membership!

Are you ready to grow your LinkedIn presence and position yourself as a thought leader? Raise Your Visibility Online is a brand-new monthly membership designed to help you:

✅ Optimize your LinkedIn profile for visibility and leads ✅ Create compelling content that attracts your ideal clients ✅ Build a strong network of engaged connections ✅ Learn from industry experts in exclusive live sessions

📌 First session: March 21st – Create your next three months of content plan  📩 Join now to secure your spot! https://leveluplinkedin.teachable.com/p/raiseyourvisibilityonline

Episode Timestamps:

00:00 – Introduction to Raise Your Visibility Online 00:50 – Membership Announcement and Benefits 02:28 – Introducing Stacey Ennis 02:53 – Living a Location-Independent Lifestyle 05:22 – Stacey’s Journey as a Book Coach 07:42 – The Importance of Reading and Writing 14:06 – Challenges and Triumphs in Writing 16:49 – Developing Your Author Platform 19:53 – Louise’s Book Writing Journey 21:48 – Committing to Writing Through LinkedIn 23:08 – The Challenges of Writing a Book 24:21 – The Importance of Accountability 24:55 – The Value of Scheduled Accountability 26:51 – Unique Perspectives and Thought Leadership 34:20 – Navigating Legal Challenges 38:45 – Publishing Routes and Legal Responsibilities 40:14 – The Reward of Persistence 40:32 – Multiple Book Launches and Final Thoughts

Connect with Stacy Ennis:

🌍 Website: StaceyEnnis.com 📘 LinkedIn: Stacey Ennis 🐦 Twitter: @StaceyEnnis 📖 Books: Check out Stacey’s work

Connect with Louise Brogan:

🌍 Website: LouiseBrogan.com 📘 LinkedIn: Louise Brogan 📺 YouTube: Raise Your Visibility Online 🎙 Podcast: Raise Your Visibility Online (Subscribe on your favorite podcast app!)

Enjoyed the episode?

👉 Leave a review on Apple Podcasts or Spotify to help others discover the show! 👉 Share this episode with friends who are interested in writing a book and leveraging LinkedIn for success!

Join Louise Brogan, LinkedIn expert and CEO, as she shares insights from her recent London book launch event at Fujitsu.   This episode delves into effective strategies for busy professionals to make the most of LinkedIn in just 10 minutes a day.   Louise discusses connecting, engaging with your network, and how to handle notifications and connection requests efficiently. She also emphasizes the value of maintaining meaningful business relationships through LinkedIn interactions. Tune in to elevate your LinkedIn presence and grow your business strategically.     00:00 Introduction to Raise Your Visibility Online 00:48 Exciting London Event and Book Launch 03:32 Maximizing LinkedIn in 10 Minutes a Day 05:38 Building and Engaging Your LinkedIn Network 09:26 Strategic Use of LinkedIn for Business Growth 11:48 Conclusion and Call to Connect   LinkedIn Profile Workshop https://louisebrogan.com/profileworkshop How to use YouTube for small business https://louisebrogan.com/youtube-workshop   Raise Your Visibility On LinkedIn BOOK https://www.louisebrogan.com/book

In this episode, LinkedIn expert and CEO Louise Brogan shares the most common LinkedIn profile mistakes that could be costing you business. She breaks down five key areas where professionals go wrong and offers actionable tips to fix them.

🔹 Are you making these mistakes? 🔹 Is your LinkedIn profile working for or against you? 🔹 Want to attract more clients and leads on LinkedIn?

Louise also invites listeners to her upcoming LinkedIn Profile Optimization Workshop for an even deeper dive into making your profile stand out.

Episode Breakdown:

⏳ 00:00 – Introduction to Raise Your Visibility Online ❌ 00:45 – The most common LinkedIn profile mistakes ⚡ 01:53 – Mistake #1: Weak or Boring Headline 📖 02:39 – Mistake #2: Missing or Bland About Section 📸 03:28 – Mistake #3: Unprofessional Profile Photo 🎯 04:01 – Mistake #4: No Call to Action 🚀 04:38 – Mistake #5: Missing Featured Section 🔄 05:19 – Recap & How to Fix Your Profile 📢 06:32 – Sign-off & Workshop Invitation

Links & Resources:

✅ Join Louise’s LinkedIn Profile Optimization Workshop – https://www.louisebrogan.com/profileworkshop ✅ Follow Louise on LinkedIn – https://www.linkedin.com/in/louisebrogan ✅ Subscribe to the Podcast for More LinkedIn Tips

Raise Your Visibility Online: Leveraging LinkedIn for Business Success

 

Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.'

 

The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for business, effective posting, network building, and creating engaging content.

Louise also invites listeners to join a free webinar on using video to boost LinkedIn visibility and encourages everyone to engage actively on LinkedIn.

00:00 Introduction to Raise Your Visibility Online

00:39 Exciting Book Launch Announcement

02:44 Overview of the Book's Content

07:01 Upcoming Events and Webinars

08:37 Reflections and Future Plans

 

UK Version https://amzn.eu/d/dLYeSiq

Free Training on 13th February:  https://www.louisebrogan.com/resources