Innova.buzz

In this episode, I’m really excited to have as my guest, Felix Cao. a neuromarketing expert and business growth strategist with over 15 years of sales and marketing experience. He has been featured on major media outlets, such as The Huffington Post, Adweek, and Authority Magazine.

Felix has appeared as a special guest on a major Canadian radio show where he talked about neuromarketing and the 2019 Canadian election. He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.

Felix's business is Happy Buying Brain, where he works with businesses on their marketing strategy and how to apply neuromarketing to create a clear separation in their brand perception from their competitors and expand their customer base by better understanding what truly makes consumers tick during the customer journey process.

In our discussion, Felix talked to me about:

• Some of the future trends of Ai
• The role of neuroscience in our buying behaviour and implications for marketing
• The importance of empathy and relationships in marketing

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In this episode, I’m really excited to have as my guest, Rytis Lauris, the Co-Founder and CEO of the eCommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and eCommerce field, Rytis was well-placed to do the same with his own company. Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments.

The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized eCommerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially eCommerce marketing, Rytis can deliver useful insights and actionable advice on all things eCommerce, email marketing, and entrepreneurship.

In our discussion, Rytis talked to me about:

• Lifetime value of customers and why it's important to nurture existing customers

• Best practices for email marketing

• The implications of the new privacy settings of iOS 15

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In this episode, I’m really excited to have as my guest, Desi Bolin, the Founder & CEO of Virtually Sourced Solutions LLC, an international SVA consultancy firm with pillars of integrity, quality, service, collaboration, and innovation.

As a published author, course creator, and certification founder, Desi and her team truly put their over 65 specialties to highly efficient, highly effective use. With 2 young kids at home (aged 6 & 3), the ability to multitask to get things done is important to Desi and she brings that skill to her clients. Virtually Sourced Solutions focus on relationship-based selling, networking, and collaboration, operating solely on word of mouth & referral. She lives to help others succeed through proven, repeatable scaling & growth.

In our discussion, Desi talked to me about:

• Hiring for culture, values, and mission fit
• Importance of systems and processes
• Building personal connections with marketing tools

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In this episode, I’m really excited to have as my guest, Michael DeLon, Founder and President, Paperback Expert. Michael believes that believe that a book is the ultimate business card. In this competitive market, you either differentiate yourself or you die. Having a book will help you convert leads to clients and put more money in your pocket.

Michael helps you Convert More Leads using your Amazon Bestselling Book without spending more money on advertising. A book will position you as The Expert in your market. You'll be different from everyone else and have instant authority and credibility. In under 24 hours of your time (and about 90 days elapsed time), you'll be using your book to convert more leads and generate more sales. And as an Amazon Bestselling Author, you'll be seen as THE Authority people look to.

In our discussion, Michael talked to me about:

• The speak to write process and how to write in your own voice
• The importance of storytelling in connecting with your audience
• Using a published book in your overall marketing strategy

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In this episode, I’m really excited to have as my guest, Jonathan Callinan of Online Business Accelerator, an Auckland-based marketing company dedicated to helping entrepreneurs and business owners rapidly grow their businesses through the power of online marketing. He is also the founder of Course Commander, an all-inclusive website, landing page, and course builder to save coaches, consultants, authors, and infopreneurs time and remove the typical tech-aches from creating and delivering courses, programs, and memberships.

Jonathan is a serial entrepreneur, marketer, and big subscription advocate; having generated over 7 figures for both himself and his clients from membership models across various niches, including the natural health and digital marketing spaces. He previously appeared on episode 406 of the InnovaBuzz podcast.

In our discussion, Jonathan talked to me about:

• Building a community and why you should have it on your own system (rather than social media)
• How to test a subscription idea before building it
• Transitioning to an online subscription model

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In this episode, I’m really excited to have as my guest, Kurian Tharakan, the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Kurian is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.

In our discussion, Kurian talked to me about:

• What ARE the seven essential stories charismatic leaders tell
• How great leaders transform their people
• That entrepreneurship is a journey of personal growth and learning

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In this episode, I’m really excited to have as my guest, Steffen Hedebrandt, Chief Revenue Officer at Dreamdata, a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.

A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.

In our discussion, Steffen talked to me about:

• Improving customer experience by knowing your data.
• Using stories to instigate change
• The power of ruthless prioritization and focus

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In this episode, I’m really excited to have as my guest, Dr. Duane Varan, CEO of MediaScience, the leader in media and advertising innovation research. Almost every major innovation in the TV advertising industry over the past decade was first tested by MediaScience. Duane is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year. In four of the past six years, articles co-authored by Duane have been awarded as either Article of the Year or runner-up by the Advertising Research Foundation.

Duane is a pioneer in neuromarketing, regularly introducing new methods incorporating eye tracking, galvanic skin response, heart rate, EEG, facial expression analysis, response latency testing, and a wide variety of other methods. He is also CEO of Hark Connect, the most advanced platform for qualitative research.

In our discussion, Duane talked to me about:

• The "real estate" of the mind
• How all content takes us on an emotional journey
• Innovative ways to measure attention, emotion, engagement, and memory

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In this episode, I’m really excited to have as my guest, Janet Neal, a self-described Superbwoman and a “Reformed Superwoman” who has learned how to lead a “should free”, productive, joyful, and powerful life, and believes all women can do the same. Janet is the Founder and Queen Bee at The Superbwoman, Inc., whose mission is to provide women with the resources and opportunities to step into their innate power, for the betterment of all.

Janet is a frequent speaker and workshop provider for organizations such as IBM, Microsoft, Kraft Foods, and Working Mother Magazine. She is the author of Soul in Control: Reflections of a Reformed Superwoman and The Superbwoman: It’s All About the BE. She has been a contributor to The Huffington Post and numerous business publications and hosted a web show called Superbwoman Sundays at 7.

In our discussion, Janet talked to me about:

• Clarifying and articulating our values as a first step to avoiding overwhelm
• Serving ourselves first so we can serve others
• Really understanding our customers' needs

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In this episode, I’m really excited to have as my guest, Oscar Chavez, of Growthly Marketing. Oscar is an international keynote speaker, Amazon #1 best-selling author, and entrepreneur. He is a sales, branding and marketing expert and Peak Performance Business Coach.

Oscar is also a mentor to 600 startups and 93,000 entrepreneurs worldwide. With a proven track record of tripling company performance in a single year, Oscar is well equipped and passionate about helping people understand how to achieve their full potential in business and in life.

In our discussion, Oscar talked to me about:

• The power of segmenting your day into chunks
• The value of focusing on relationships first and human connection
• His BAHO method for achieving high performance

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