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Moss Pure's CEO, Jamie Mitri, joins Coruzant Technologies for the Digital Executive podcast.  Jamie shares her journey from developing medical devices and overseeing environmental compliance to founding her innovative company, Moss Pure, which originated from a startup competition at MIT.

Moss Pure, created by Jamie, stands out as the world’s only live moss air filter and stress relief device, combining aesthetic design with practical functionality. This unique product requires no maintenance, such as watering or sunlight, thanks to its proprietary engineering that sustains the live moss. Jamie's vision was to merge her scientific expertise with her passion for interior and fashion design, resulting in an attractive, scientifically-driven product.

Jamie elaborates on the benefits of live moss, especially in air purification and stress relief, distinguishing Moss Pure from other products using preserved moss. Her approach involves a multi-layered formulation that sustains and nourishes the moss, making it an efficient air filter and an aesthetically pleasing decor piece.

Emphasizing the importance of customer feedback and data-driven decisions, Jamie also discusses how technology plays a crucial role in her business, from reaching wider audiences to enhancing product development and customer interaction. Her dedication to merging science with design has led to the creation of a product that not only improves air quality but also adds a touch of nature to indoor spaces.