In the first episode of the mini-series entitled “Innovation: Is It More Than a Feeling?” host Justin McMenamy and Jim Weber explore the concept of innovation. The episode delves into defining the necessary components of innovation, contrasting it with being merely clever or even foolish.  Jim shares his career experiences as an innovator within a Dow 30 organization and discusses his personal take on innovation, including the idea that there are various levels of innovation. The discussion also touches on the reality that innovation can be seen beyond technology and product development.  Justin provides examples from the tech industry, and offers insights from his experience at Precision Planting, particularly on the company's innovative distribution model. The conversation concludes with reflections on how innovation is perceived and executed in different contexts, including manufacturing, marketing, and sales.