Fraudology Podcast with Karisse Hendrick

Innovative Ways to Measure & Reduce False Declines in e-commerce


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Fraudology is presented by Sardine. Request a 1:! product demo at sardine.ai

This is the 3rd (and final) episode in a row, focused on false declines/false positives, in e-commerce.

The 1st episode on this topic provided some of the industry benchmarking data that will soon be released in the 1st Annual Fraudology Benchmarking Report, sponsored by Forter. Knowing that so many merchants not only don't measure their false decline rates, but a fair amount of them said they don't think it's a problem.

The 2nd episode featured 6 fraud leaders for 5 name brand online retailers talking with each other about false positives/declines. Their importance, the considerations needed to keep approval rates & chargeback rates while balancing some of the hardest battles they've had to reduce these issues

On today's episode, Karisse provides some of the more traditional ways online companies are measuring this important metrics, both traditionally, and she'll share some of the more innovative methods online merchants While this list isn't exhaustive, and you'll need to customize the right approach to your own business rules, these suggestions will provide different ways to consider measuring false declines in more systematic ways.


This 3-part series on this topic has proven to be helpful & insightful to several listeners already, and this final episode is no exception. If you have any additional suggestions for & methods to start measuring & creating a feedback look for these orders, feel free to reach out via LinkedIn or email.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.

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