Adidas /// Studio unveiled its RESIDENCY program for emerging artists in web3 with an audiovisual activation at Gateway Korea featuring limited open editions and exclusive merch. Bringing together adidas /// Studio’s Global Head of Communications & Activation Stacey King and featured artists Adra Kandil and MonkeeMoto, this panel dives deep into the footwear giant’s vision for web3 and how artists can benefit from community-centric brand collabs.

In this talk, we cover: 

- Adidas’ vision and strategy for web3

- How artists can land brand partnerships

- How brands can authentically build community

Follow Afrodet on X here: https://twitter.com/afrodetz

Follow Adra on X here: https://twitter.com/dearnostalgia_

Follow MonkeeMoto on X here: https://twitter.com/MONKEEMOTO

Follow Stacey King on X here: https://twitter.com/kingstace_eth

To watch the video version, go to https://youtu.be/MdonO8-naHQ

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