Inside Forbes India

Inside Apple's grand ambitions for India

05.08.2023 - By Forbes IndiaPlay

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Marking the 25th anniversary of its products being made available in India, Apple launched two retail stores—one in Mumbai and one in New Delhi. The events were a prelude to the Cupertino-based tech giant's ambitious plans for India. In a recent earnings call Tim Cook, CEO of Apple, said, "There are a lot of people coming into the middle class and I really feel that India is at a tipping point." What has made Apple sharpen its focus on this growing market? Naandika Tripathi breaks down the minute details

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