How much circularity can one company squeeze out of a toothpaste tube?

That’s the mouthwatering challenge taken on by Colgate Palmolive, the iconic 220-year-old company whose chief sustainability officer, Ann Tracy, has been leading the charge to make Colgate toothpaste tubes not just recyclable, but potentially turned back into new tubes.

It’s not just toothpaste, as Tracy told us. If the process works with toothpaste it can work with its other products, from household cleaners to skincare products and more.

Also in this episode, we assess this moment in the sustainability profession, including the critical need for telling new and better stories.