LISTEN:

Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548

Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ

Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this episode of the Inside Commerce podcast, Paul Rogers speaks with David Franks, co-founder of Zelph, a SaaS platform designed to help brands and retailers expand their product catalogues without holding inventory.

Zelph's tech is proven at scale, having been built originally to power Kick Game's ecommerce marketplace, processing £50m+ GMV annually.

David shares insights into the challenges faced while scaling Kick Game, the demand for inventory solutions, and the technical complexities involved in building Zelph. The conversation also explores market trends, misconceptions about drop shipping, and the seamless integration of Zelph with Shopify, emphasising the importance of inventory management and strategic pricing for profitability.

Paul and David also discuss the current ecommerce landscape, focusing on the integration capabilities of Zelph with platforms beyond Shopify, the dominance of Shopify in the market, the potential of circular marketplaces, and the future vision for Zelph, including AI-driven innovations and market strategies.

Key takeaways:

• Inventory risk is a significant concern for many retailers.
• Standardising supplier data is a complex challenge.
• Marketplaces are evolving into ecosystem builders.
• Margins can be profitable with strategic pricing and negotiation.
• Inventory management is automated to ensure accuracy.
• Zelph will extend to other platform integrations, with Magento a focus
• Circular marketplaces are gaining traction, but brands need to offer incentives.
• The resale market is growing, especially among younger consumers.
• Brands must be intentional in their approach to resale to avoid low volume.
• Zelph aims to redefine how brands and retailers scale their offerings.
• AI will play a crucial role in supplier matching and catalogue management.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce.

They delve into the shift towards paid returns, the impact on customer perception, and the importance of managing returns as a part of the overall customer experience. The conversation also covers innovative solutions like Offset Returns Coverage, and how brands can leverage returns data to improve their service.

The episode concludes with insights into future trends in returns management and the delicate balance between customer satisfaction and operational viability.

Key takeaways:

1. Returns are a significant aspect of the customer journey. 2. The trend of charging for returns has increased significantly post-pandemic. 3. Shoppers are becoming more aware and accepting of return fees. 4. Offering a simple and fair return policy can mitigate negative feedback. 5. New customers often appreciate a free first return to gauge sizing.6. Brands are increasingly viewing returns as an opportunity rather than a burden.7. Utilising returns data can help identify product issues and improve offerings.8. The focus for brands is shifting towards encouraging exchanges over refunds.9. Balancing customer experience with return policies is a complex but necessary task.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience.

Hamish shares his journey as a startup founder, the growth of his company, and the technical solutions developed to address common issues in order management. The discussion also touches on the potential for upselling through order editing and the importance of addressing fraud concerns in the ecommerce space.

The podcast also discusses the intricacies of order editing, focusing on fraud prevention, rapid response to merchant needs, and the latest features including multi-currency support. It emphasises the importance of shipping recalculation, switching payment methods, and handling support tickets effectively.

The discussion concludes with an explanation of how merchants can get started with order editing, and the potential for future expansion beyond the Shopify ecosystem.

Key takeaways:

• Order editing is essential for improving customer experience.
• Many ecommerce teams struggle with order changes post-purchase.
• Customer service agents often spend significant time on order edits.
• Reducing return volume can have a positive environmental impact.
• Upselling opportunities arise from allowing order edits.
• Technical solutions can delay order processing to accommodate changes.
• Fraud prevention is a key consideration in order editing; dynamic fraud checks can be implemented during the editing process.
• Shipping recalculation can be complex but is essential for customer satisfaction.
• Switching payment methods is a common reason for order cancellations.
• Support tickets can hold orders until resolved, improving customer service.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company.

Jon shares his extensive background in retail, and discusses the importance of resilience and adaptability in project management. He outlines the key challenges he faced upon joining the company, including team morale, technology issues, and stakeholder engagement. Jon emphasizes the need for quick wins and effective communication to build trust and drive change, while also addressing resistance to change and the importance of customer feedback in the redesign of their ecommerce stack.

In this conversation, Jon discusses their iterative approach to launching ecommerce platforms, emphasising the importance of learning from mistakes and customer feedback. He highlights the challenges of SEO during replatforming and the decision-making process behind choosing BigCommerce as a flexible ecommerce solution.

The discussion also covers the impact of these changes on the engineering team dynamics and the transition from project management to product management, showcasing the need for adaptability and continuous improvement in a fast-paced digital environment.

Key takeaways:

• Digital transformation requires resilience and adaptability.
• Building team morale is crucial for project success.
• Addressing complex areas early can mitigate project risks.
• Strong engineering teams are essential for successful project delivery.
• Building a headless architecture allows for greater customisation.

• Creating a flexible toolset empowers teams to work efficiently.

• Identifying quick wins can drive momentum in change initiatives.
• Incremental delivery helps manage change effectively.
• Involving cross-functional teams in discovery fosters collaboration.
• Using a headless CMS can streamline operations and reduce bottlenecks.

• Understanding customer needs is essential for successful redesigns.

• Transitioning to product management requires a shift in mindset and processes.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

In this episode, James Gurd, Liam Quinn and Paul Rogers discuss the current state of AI in ecommerce, exploring its adoption, opportunities, challenges, and the future of AI agents.

They delve into the importance of creative direction, data strategy, and the role of third-party tools in enhancing AI capabilities for brands. The conversation highlights the rapid advancements in AI technology and its implications for customer service, visual content generation, and overall brand strategy.

Key takeaways:

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle and Shopline for a fireside chat on what’s happened in Q3 and Q4 2024.

Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and product focus.

For this episode, we’re discussing key product updates, go-to-market focus, major new wins and what the roadmap focus will be for the next quarter.

Timings:

02:05 > BigCommerce

18:50 > Centra

38:35 > Commerce Layer

52:55 > Remarkable Commerce

1:11:35 > Scayle

1:22:45 > Shopify

1:37:40 > Shopline

Contact details for all vendors are on the landing page on insidecommerce.fm

Episode summary:

In this conversation, Janis Thomas, Managing Director of Look Fabulous Forever, discusses the importance of catering to a mature audience in the beauty industry.

She shares insights on the brand's mission to celebrate mature beauty, the challenges faced by older consumers, and the need for representation in marketing.

Janis emphasises the significance of building knowledge about customer needs, the role of educational content in engaging customers, and the impact of user-generated content in fostering community.

The discussion also touches on effective marketing strategies that prioritise customer journeys and trust-building. Janis also shares insights on driving repeat purchases, the significance of customer acquisition strategies, and the role of educational content in enhancing user experience.

The episode then explores the impact of quizzes on customer engagement, the importance of personalisation in the shopping journey, and the four pillars of customer loyalty that go beyond traditional discount strategies.

Key takeaways:

Summary:

In this episode, James Gurd and Paul Rogers discuss the evolving landscape of technology change in ecommerce, focusing on the shift from tactical solutions to strategic decision-making.

They explore the importance of ecosystems in technology selection, the changing roles in project management, and the critical need for customer leads to oversee ecommerce projects.

The conversation also highlights the significance of understanding commercial considerations, managing risks, and ensuring thorough UAT processes to achieve successful technology migrations.

Key takeaways:

Happy New Year. After a two week break, which seems like an eternity in ecommerce, we're back and raring to go.

To kick-off 2025, we're looking at the broader economic picture and the intersection between macro events and ecommerce strategy, assessing the key trends we think will shape the ecommerce industry this year and which ecommerce teams need to be planning for.

We've pulled out 5 factors that we think will have the greatest macro impact on ecommerce businesses.

And then explore 6 key trends that arise from the current economic situation:

Key takeaways:

Every year, Inside Commerce looks back at the key trends that shaped the ecommerce industry over the past 12 months.

In this episode, James and Paul discuss the evolving landscape of ecommerce as they reflect on the trends of 2024. They highlight the following:

1. More positive sales outlook & better consumer confidence

2. Consumers becoming increasingly value focused

3. Renewed focus on the importance of international markets

4. Emergence of focused use cases for GenAI

5. Growing significance of brand collaborations and influencer marketing.

6. Increased focus on loyalty and subscription strategies

7. Greater emphasis on sustainability

The discussion emphasises the need for brands to adapt to changing consumer preferences and leverage technology to enhance their strategies. We explore what's shaping consumer behaviour and the future of online retail, emphasising the need for brands to adapt and innovate in a competitive market.

Key takeaways: