Inside the Click

Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce.

Here are the highlights:

• NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, making connections between sports and influencer marketing. Athletes are naturals at telling stories, making brands more trustworthy and getting folks more engaged.
• Helping Athletes in Content Creation: There's not a lot of help for student athletes diving into making content. It's about time platforms and agencies step in to help them use social media smarter.
• Making Money as an Athlete: Athletes, especially in smaller sports, struggle to make money. It's key to find more ways to make cash to ease the money stress.
• TikTok Shop & Being Real: TikTok Shop has evolved. It's tough to find a balance between making lots of sales and not taking too much from the creators.

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In today's Five on Friday Influencer News Episode we're covering:

• NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation.
• Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management.
• TikTok's Black Friday Triumph: TikTok Shop's debut on Black Friday showcased impressive conversions, with BK Beauty noting a substantial 35% increase in direct TikTok-related sales, surpassing previous years' sales combined.
• Substack Ventures into Video: Substack unveils new video tools, challenging platforms like YouTube and TikTok, aiming to create a distinct media system based on subscriptions rather than traditional ad-driven models.
• Pinterest's Inclusivity Initiatives: Pinterest introduces 'body type ranges' as a search filter in fashion and wedding categories, a step toward inclusive searching, aligning with AI advancements and anticipating potential regulations around body image issues.

Sources:

https://www.businessinsider.com/micro-influencer-agencies-talent-managers-2023-11

https://www.si.com/fannation/name-image-likeness/news/brands-adjust-influencer-marketing-strategies-for-nil-engagement-nick9

https://www.theinformation.com/articles/a-monster-explosion-tiktok-discounts-and-livestreams-juice-holiday-sales

https://www.washingtonpost.com/technology/2023/11/29/substack-video-competititon-creator-economy/

https://techcrunch.com/2023/11/29/pinterest-begins-testing-a-body-type-ranges-tool-to-make-searches-more-inclusive/

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Replaying our AI deep-dive episode and what it means for Creators.

We discuss two Influencer-specific AI products:

1. The Leap's digital product creator
2. Voila's product identifier technology

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy.

This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down.

We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience conversion into December (and 2024)!

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

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• Instagram: @insidetheclick
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• YouTube: InsidetheClickpodcast
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Welcome back to our weekly deep-dive on the Creator Economy.

We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode, which includes what to do on the actual days to set yourself up for success.

Below is what we discuss:

• Where to start when it comes to planning your Black Friday/Cyber Monday content
• How to make sure you get the 'last click' during this crowded time
• Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!)
• What to do ON Black Friday and Cyber Monday so you don't drive yourself crazy
• The importance of having a backup plan
• Holiday delays with reporting - when to freak out and when to be patient during this high-volume time
• Testing new retailers to see if they work before peak sales time
• Monitoring real-time so you can react but don't burn out

DM on Instagram at @insidetheclick

Follow us on TikTok at @insidetheclick

Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• More Instagram updates for Influencers
• TikTok video hacks for Influencers
• People are getting news on TikTok now more than ever
• Lots of Black Friday sales are starting THIS WEEKEND!

Don't forget that we have THREE holiday prep episodes for you to dive into as Black Friday/Cyber Monday approach!

• Part 1 - using data to plan your holiday content
• Part 2 - why you need to start posting for holiday ASAP
• Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season.

Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!

• Part 1 - using data to plan your holiday content
• Part 2 - why you need to start posting for holiday ASAP
• Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy.

This week we are doing a deep dive on Flip, the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing.

We discuss:

• Why you need to be on Flip NOW
• How intent plays a major role in purchase on social media platforms vs in an e-commerce app
• What will happen to multi-brand retailers if apps like Flip take off?
• Why retailer/brand loyalty programs don't matter when Consumers use Flip

Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!

• Part 1 - using data to plan your holiday content
• Part 2 - why you need to start posting for holiday ASAP
• Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram.
• CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored posts on Instagram as part of their 2024 influencer marketing trends report.
• The TIk Tok creator fund coming to a close after 3 years
• The Wall Street Journal wrote about Morgan Stewart McGraw’s influence.
• Meta and Amazon are teaming up on a new in-app shopping feature on Facebook and Instagram.

Sources

https://about.fb.com/news/2023/11/giving-creators-more-ways-to-earn-money-on-facebook-and-instagram/

https://adage.com/article/datacenter/what-brands-are-actually-willing-pay-instagram-influencers-datacenter-weekly/2526861

https://www.businessinsider.com/tiktok-end-creator-fund-after-three-years-influencers-mr-beast-2023-11

https://www.businessinsider.com/tiktok-end-creator-fund-after-three-years-influencers-mr-beast-2023-11

https://www.wsj.com/style/fashion/morgan-stewart-mcgraw-renggli-clothing-852ce830

https://techcrunch.com/2023/11/09/meta-and-amazon-team-up-on-new-in-app-shopping-feature-on-facebook-instagram/

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck.

We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools to help Creators.

• Amazon Press Release for Holiday Promotions
• TLDR Substack

Holiday Prep Episodes:

• Part 1 - using data to plan your holiday content
• Part 2 - why you need to start posting for holiday ASAP
• Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]