Inside the Click

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Is Instagram going to bring back its Paid Reels Program?
• Spotify is testing AI to translate podcasts
• Reddit published a study showing the platform engages film and tv audiences
• Cirque du Soleil launches their own Influencer Network
• Amazon Prime Day was up year over year...in items purchased

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

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Email at [email protected]

Changing things up this week - we want to give some deeper insights into the Influencer industry. In this episode we talk about AI and how it's coming to life in this space.

We discuss two Influencer-specific AI products:

1. The Leap's digital product creator
2. Voila's product identifier technology

Let us know what else you want us to dig into for next week's Insights episode!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy.

This is our FINAL holiday prep episode in our three part series! This week is all about Black Friday and Cyber Monday, the peak of Holiday shopping.

Below is what we discuss:

• Where to start when it comes to planning your Black Friday/Cyber Monday content
• How to make sure you get the 'last click' during this crowded time
• Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!)
• What to do ON Black Friday and Cyber Monday so you don't drive yourself crazy
• The importance of having a backup plan
• Holiday delays with reporting - when to freak out and when to be patient during this high-volume time
• Testing new retailers to see if they work before peak sales time
• Monitoring real-time so you can react but don't burn out

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Hello and welcome to inside the click’s five on Friday episode where we breakdown this week’s need-to-know news in influencer marketing in under five minutes. Today it’s just me, Monica so let’s get into it!

1. Washington Post reporter Taylor Lorenz who writes about social influence on the internet released her book  EXTREMELY ONLINE: The Untold Story of Fame, Influence, and Power on the Internet. The book reveals everything “behind the gram” that has gone on in the influencer space as it has evolved over the last decade. You can read an expert on how the Instagram influencer ‘floodgates’ really opened with a backfiring FTC crackdown over on fortune.com 
2. LTK hosted its annual invite only conference in Dallas, TX. Each year, LTK uses this time for creators to be celebrated, connect with brands and to announce new product releases and the upcoming vision for the platform. This year, LTK unveiled the Marketplace which is a hub within the platform where creators can submit proposals for gifting and monetary opportunities. They also announced a comment section in the LTK app so that your followers can engage with you not just on social but within the LTK shopping app itself.
3. YouTube announced that it will give healthcare content creators new opportunities to educate diverse audiences. It’s called the IQ Creator program and is an expansion of The IQ which was released last year. The goal is to tackle health quite through information quality. Around 50 health content creators will be selected and will receive guidance from YouTube specialists and a $10000 investment to make and release health education videos that target underserved audiences.
4. Snapchat has begun testing Sponsored Links in ‘My AI’ Chatbot Responses. the process will essentially match keywords to relevant promotions within My AI responses. For example, a query that includes the term “haircare” might trigger product a promotion for such in the chat stream. Snap says that over 150 million people have submitted over 10 billion messages to My AI, making it one of the most widely used consumer chatbots available. From the examples Snap has given, it sounds like this is going to be tested out with beauty brands first.
5. Marketing Brew released their findings from conversations with True Religion and Chipotle on how they’re diversifying their influencer marketing strategies. Brands are going beyond working with creators just on social media and are incorporating creator content in their email marketing strategies. While True Religion is sending out emails with influencer round-ups, chipotle is going beyond social media by incorporating influencer marketing into their tv campaigns. 

That’s it for this week. If you haven’t yet, be sure to subscribe to our substack in order to receive daily influencer marketing news. Think of it like the Skimm but for the creator economy. Thanks for listening and don’t forget to subscribe, rate, and review! Each one counts in making sure we can get you everything you need to succeed in your business.

Substack: https://insidetheclick.substack.com/

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Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Michelle is breaking down 'Holiday' and how the definition of the term evolves over the next 3 months.

Have a term you want us to break down? Reach out via one of our channels below.

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy. This is our second of THREE holiday prep episodes! Below is what we discuss:

• Getting the most out of the LTK app
• Planning content ahead of time - themes by month leading up to Black Friday/Cyber Monday and Christmas/New Years
• How to create desire for your audience in this economic climate
• One product, multiple retailers - how do you decide who to link to?
• Using FYPM to research brand collabs
• Why being an influencer is actual work, and all the resources to be successful are out there for you...

Stay tuned for our final holiday prep episode which will go live in a week.

DM on Instagram at @insidetheclick

Follow us on TikTok at @insidetheclick

Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Forbes launched their top creator list for 2023 (link)
• Creator events: Amazon Creator Summit & LTK Con
• LTK Beauty Shopper Study shows people trust influencers in the vertical (link)
• Holiday is coming - what to do to get ready, and some steps to start planning; Listen to our holiday prep, part 1 podcast here (Apple Podcasts/Spotify)

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below:

Example 1: Using only Flat Fee and Sales to calculate ROAS

• Flat Fee: $100
• Sales Driven: $200
• ROAS: $200/$100 = $2.00

Example 2: Using Flat Fee + Affiliate CPA and Sales to calculate ROAS

• Flat Fee: $100
• Sales Driven: $200
• CPA: 10%, or $20 from $200 in sales
• ROAS: $200/$120 = $1.67

Links to our past 2 Dictionary episodes:

• What it means to drive Conversion (Spotify/Apple Podcasts)
• The benefits of being a Sub-Affiliate (Spotify/Apple Podcasts)

Have a term you want us to break down? Reach out via one of our channels below.

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy. This is our first of THREE holiday prep episodes! Below is what we discuss:

• Looking at holiday trends
• Looking at your own data to figure out what works for you and your audience
• Developing holiday-related story-arc's to engage your followers and drive conversion
• Being mindful of this year's economy and how to approach less spending power
• What we learned from the pandemic
• What platform should you use for your links this holiday season?
• Will you be successful without LTK?

Our episode next Tuesday will be part 2 of our holiday prep series - subscribe so you stay in-the-know!

DM on Instagram at @insidetheclick

Follow us on TikTok at @insidetheclick

Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Walmart and Amazon have competing sales in October, and TikTok wants in on the action
• The TikTok Shop launched, and the shops don't look legit
• Influencer Marketing spend is trending to reach $34b by the end of this year
• The LTK app sale is underway
• Holiday search terms you should start making content for NOW - get set up to have your best holiday season yet!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Email at [email protected]