Inside the Click

Welcome back to our weekly deep-dive on the Creator Economy.

Today we are talking about bonus programs on different platforms (specifically Mavely and Howl). We discuss how to tell what bonus program is best for you and your Influencer business going into holiday.

Don't forget that we have THREE holiday prep episodes for you to dive into!

• Part 1 - using data to plan your holiday content
• Part 2 - why you need to start posting for holiday ASAP
• Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Instagram has TWO MORE updates, one of which could be a really fun for Influencers to engage with their audience around this Holiday time
• Pinterest launches a hub to educate Creators and help them grow
• College of Influence launches a Preparing for Holiday Blog Post

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode, we talk about social selling and what impact it's making in the creator economy. We're taking a peek inside the Flip app to get an in-depth view of the latest form of social selling.

Let us know what else you want us to dig into for next week's Insights episode!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can approach your evolution as an Influencer. Below is what we discuss:

• Strategic Insights for Content Optimization: Dive into essential data-driven strategies, focusing on enhancing content performance to boost engagement within the influencer realm.
• Visual Content Analysis for Enhanced Engagement: Visual analysis of content performance is important - look at high-performing posts against lower-performing ones.
• Navigating Content Evolution: Monica shares insights from her Instagram tenure, highlighting engaging storytelling through daily experiences. She emphasizes the need for alignment between personal evolution and content evolution to maintain audience engagement.
• Adapting Content Amid Life Changes: There can be a challenge of content alignment with personal life changes. It's important to strategically adapt content to resonate with evolving audiences while staying authentic to your journey.
• Embracing Content Diversification: Influencers can embrace content diversification, citing examples such as Taylor Swift's genre shift. Planned, gradual content introductions can organically engage and retain audiences during shifts in content themes.
• Strategic Collaborations for Audience Growth: Discussing strategic influencer partnerships and brand collaborations - these are methods to tap into new audience segments while maintaining authenticity and relevance.

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Instagram launches a slew of updates
• Apple Pay for Later rolled out to everyone
• Farfetch gets the go-ahead to buy into Yoox Net-A-Porter
• Gen Z is going to buy from social this holiday
• Sephora sale starts today for Rouge

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode we talk about overcoming imposter syndrome and breaking down what happens when imposter syndrome takes the front seat: perfectionism, paralysis, people-pleasing, and procrastination.

Let us know what else you want us to dig into for next week's Insights episode!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy!

This week we want to re-share our episode discussing how you can approach expanding your platforms as you grow your business.

Below is what we dive into:

• The perks of being an Influencer (0:48)
• Using new platforms, overview (3:39)
• Reddit deep-dive, including Laniege's foray onto the platform (4:32)
• Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33)
• Creator paywalls - an opportunity to leverage your superfans! (31:15)
• Our million dollar idea that will certainly happen on Instagram Subscribers at some point (33:14)
• Your follower funnel - how to find new audiences as you evolve as a Creator (41:32)

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

• Amazon is making Influencer tools available to everyone
• Instagram remains as the most impactful social media platform ahead of TikTok
• Walmart is beefing up its Marketplace to compete with Amazon during the holidays
• Consumer resilience is strong and consumers are still spending. They spent more in September than in August
• Uniqlo is planning a North America expansion with over 200 stores by 2027

Resources:

https://wwd.com/fashion-news/designer-luxury/instagram-tiktok-launchmetrics-1235879632/

https://www.voguebusiness.com/technology/amazon-wants-shoppers-to-post-influencer-style-content

https://www.cnbc.com/2023/10/18/walmart-beefs-up-online-marketplace-in-amazon-challenge.html

https://finance.yahoo.com/news/retail-sales-smash-expectations-in-september-with-us-consumer-slowdown-nowhere-in-sight-123221872.html

https://www.glossy.co/fashion/uniqlos-new-us-ceo-yoshihide-shindo-plans-aggressive-american-retail-expansion/

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode we talk about leveraging trends to boost your exposure and success as a Content Creator.

Let us know what else you want us to dig into for next week's Insights episode!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at [email protected]

Welcome back to our weekly deep-dive on the Creator Economy.

This week we discuss the scams that unfortunately happen in Influencer marketing. It's so important as you grow as a Creator that you stay true to yourself and your audience, and that you don't fall into any traps as you find resources to grow your business

Below is what we discuss:

• The line between good marketing and false marketing for your business
• Why emotionally connecting with your target sells, and may take longer if you do so legitimately
• The importance of multiple income streams in your Creator business
• Finding legitimate resources to help grow your Influencer earnings (like Mind Your Business, created by Nitsan Raiter Fluxgold)

• DM on Instagram at @insidetheclick
• Follow us on TikTok at @insidetheclick
• Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

• Instagram: @insidetheclick
• TikTok: @insidetheclick
• YouTube: InsidetheClickpodcast
• Email at [email protected]